The CXA Event metric is used to track Journey Analytics usage. Interactions in applications that publish event data for use in Journey Analytics reporting are mapped to CX Events.
A CXA Event can be an interaction that is initiated by your company or an action that is performed by a user in a channel. Events in Digital Analytics, Acoustic Experience Analytics (Tealeaf), and Journey Analytics journey analysis events are mapped to CXA Events by using the following ratios.
|Digital Analytics event (server call that is triggered by a tagged event).||1:5||One CXA Event maps to 5 Digital Analytics MSC interactions (server calls). 1 million CX Events = 5 MMSCs|
|Behavior event (Tealeaf screen view and Overstat® events)||1:1||One CXA event maps to 1 Tealeaf MMI|
|Interaction received directly through the API (for example, a journey analysis event)||1:4||One CXA event maps to 4 journey events|
Use the Usage summary page (Settings > Usage) to track CXA Event usage against your monthly purchased event volume.
Filter events from multiple publishers
If your organization is connected to multiple Exchange data sources, some events in Acoustic Journey Analytics might be associated with more than one Exchange publisher.
For example, if you are both an Acoustic Digital Analytics client and Acoustic Experience Analytics (Tealeaf) client, your out-of-the-box Digital Analytics and Tealeaf events are automatically sent to Journey Analytics and appear in journey reports, dashboards, stages, and individual journeys. If an event exists in both Digital Analytics and Tealeaf, such as the Entry Page event, you have duplicate data in Journey Analytics.
Note: The Manage syndication event filter in Exchange does not stop events from being sent to Journey Analytics and cannot be used to filter events in Journey Analytics.
To filter events in Journey Analytics, you have two options:
- Disable events in the source application before events are sent to Exchange.
- Specify publishers for events in the Data sources window in Journey Analytics.
Note: When you filter events by using the Data sources window, events are filtered in journey reports, dashboards, and journey stages, but not in individual journeys. To filter events in individual journeys, disable events in the source application before events are sent to Exchange.
To use the data sources event filter, go to Settings > Data sources in Journey Analytics and specify a publisher for events that have multiple sources. The Data Sources window shows all your Journey Analytics events. Simply click on an event drop-down to see the event's publishers and then select the publisher that you want for the event. After you start filtering events, your journey reports show only events from specified publishers. Journey stages and dashboards are updated to use your new selections after the next overnight run.