This report shows which segments your site is most effective at reaching.
You can use this information to target a marketing campaign or special promotions to a specific segment. For example, if visitors that arrive through a marketing click aren’t generating sales, consider offering a discount, or improving the images. Also, test your site to ensure that they aren’t finding an error or any usability issues. If your orders per session from referring sites are low, consider whether your referring sites are appropriate for the products you are selling.
Key performance indicators
Total sales of purchased items for orders completed via online channels.
Online: Average Order Value
The average value of a submitted online order: Online: Sales divided by Online: Orders.
Orders / Session
The average number of orders per session: Orders divided by Sessions.
Page Views / Session
The average number of page views per session.
The number of unique visitors who came to your site one or more times as defined by a count of distinct persistent cookies.