This report shows the average page views per session.
Use the Depth report to gauge visitor engagement with a site. This traffic can reveal whether the content is appealing or how effective individual pages encourage visits to other pages. Low page views might mean that a site did not meet visitors' expectations or site content did not keep visitor attention. Changes to site design or content might encourage increased visitor exploration. A/B testing can show which design improvements are more successful.
Key performance indicators
Average Session Length
The average length of a visitor session: (Time Stamp of Last Session Record minus Time Stamp of First Session Record) divided by Sessions.
Online: Sales
Total sales of purchased items calculated for orders completed via online channels.
Online: Orders
The total number of orders placed in online channels. A count of the Order tag.
Page Views / Session
The average number of pages viewed in a visitor's session that can be attributed to this marketing channel during the reporting time. You can use the metric to determine the stickiness of a website and the level of engagement.
Sessions
The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.
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