What happens to your email after you hit "send"? How many people read it or click the links inside it?
The email channel dashboard gives you plenty of information to dig into and improve your future campaigns.
Data from the email channel dashboard will allow you to track your performance metrics and analyze advanced statistics for your email campaigns. You can use email insights, such as clicks, bounces, and purchases, to get reporting data and fully understand the success of each email you send.
View the email channel dashboard
To view the email channel dashboard, choose Insights in your left menu after logging into Campaign.
You can set the date range you're interested in and choose your heatmap metric. Narrowing data results will help you analyze the most crucial aspects of your campaign. To make changes, simply click on the event date. You'll be able to choose from a presets list or create a custom date range.
The email channel dashboard lets you see the most important stats right away, but there is also a possibility to drill down to details.
Click on the three-dotted icon and choose "explore from here" on any tile on the dashboard.
After you're in explore mode, you'll be able to add filters and choose a visualization type for your data.
You can also create a report by clicking "download data". You'll get to choose from various file types, such as PDF, CSV, and more.
The first thing on your dashboard is the overview of all key data, like bounce and delivery rate. Now you can see what's working and what's not with just one glance.
Note the green, red, or grey triangles - they are indicators of whether the rate you're interested in is growing, declining, or the same compared to the date range previous to the one you've selected (period over period comparison).
- Suppression rate
- A number of emails undelivered due to being on a suppression list. This may be caused by opting out or not being a valid email anymore. Read more about what suppression lists are.
- Bounce rate
- A number of messages that were rejected by the server. There are soft bounces and hard bounces.
- A soft bounce is a delivery failure due to a temporary condition, such as a full mailbox.
- A hard bounce is a delivery failure for a permanent reason, such as a misspelled email address or a closed or non-existent account.
- Delivery rate
- A number of messages successfully delivered to the server divided by the total messages sent (unique records), minus all failures, including hard bounces.
- A number of purchases made as a result of an email campaign.
- Conversion rate
- A number of purchases divided by clicks/visits.
- Conversion $
- An amount you have earned.
Pro-tip: To know more about the different metrics and datatypes, read our data dictionary.
Not all emails you send will be delivered, but if you want to continue growing your business, you need to know how many of your clients never got your message and why. Stay on the lookout for sudden dips (or spikes!) in deliverability.
- Delivery KPIs
You can see which metrics might affect the reputation of the sender & IP address, so you can change the content within your emails, send less, or delete hard-bouncing contacts.
- Undelivered email reasons
This is perhaps the most critical data for you, as some bounce reasons can be avoided in the future.
Pro-tip: Taking care of your email list health can help lower your undeliverability rate.
Now that you know how many emails were delivered, you can further analyze what happened to them. That's where the fun begins! With the engagement KPIs, you'll find out how many of those delivered emails were opened and how many times someone clicked on your links.
You'll also see on what days those rates were the highest.
- Engagement KPIs
- Open rate (unique)
- Click rate (unique)
- Click-to-open rate
- Click-to-open rate
The number of opens compared to how many people clicked on any link inside an email.
- Open rate vs click rate
Pro-tip: To increase your open rate, work on a better subject title for your next email campaign, and ensure the sender's email is easily recognizable. Find out what day and time gets you the most clicks and opens!
Heatmap by day and hour
Heatmaps are a great tool to learn how users interact with your email. You'll see an image of the email in which the places with the most clicks are highlighted. You can use that knowledge to place the most important links for your campaign in the areas with the highest interaction rate.
Here's how you read your heatmap's highlights:
- Orange: Most clicked
- Green: Above average (>= 3.00)
- Yellow: Below average (< 3.00)
To access the heatmap, follow these steps:
- Go to the Email channel dashboard.
- Scroll down to the Mailings tile at the bottom.
- Right-click on the email name you wish to view and select Heatmap for <email name>.
- The view will open in a new window.
- Only views with gross clicks > 0 will show activity.
Top 10 domains
It shows you the top 10 most popular email domains your messages are going to. This information is essential in a case when an email provider is blocking your emails. Use it to make sure you're not being blacklisted.
This is a listing of all the email campaigns you have sent.
Contact level data
You can drill down into more details. Find out more about Contact level data reports.