What happens to your email after you hit "send"? How many people read it or click the links inside it?

The email channel dashboard gives you plenty of information to dig into and improve your future campaigns.

Data from the email channel dashboard will allow you to track your performance metrics and analyze advanced statistics for your email campaigns. You can use email insights, such as clicks, bounces, and purchases, to get reporting data and fully understand the success of each email you send.

View the email channel dashboard

To view the email channel dashboard, choose Insights in your left menu after logging into Campaign. 

You can also access it from the folders navigation on the right. Click on the Shared > Insights > Channel performance > Email channel.

When you're in the dashboard, you can set the date range you're interested in and choose your heatmap metric. Narrowing data results will help you analyze the most crucial aspects of your campaign. To make changes, click on the event date. You'll be able to choose from a presets list or create a custom date range. 

The email channel dashboard lets you see the most important stats right away, but there is also a possibility to drill down to details.

Click on the three-dotted icon and choose "explore from here" on any tile on the dashboard.

After you're in explore mode, you'll be able to add filters and choose a visualization type for your data.

You can also create a report by clicking "download data". You'll get to choose from various file types, such as PDF, CSV, and more.

The overview

The first thing on your dashboard is the overview of all key data, like bounce and delivery rate. Now you can see what's working and what's not with just one glance.

Note the green, red, or grey triangles - they are indicators of whether the rate you're interested in is growing, declining, or the same compared to the date range previous to the one you've selected (period over period comparison).

Suppression rate

A number of emails undelivered due to being on a suppression list. This may be caused by opting out or not being a valid email anymore. Read more about what suppression lists are.

Bounce rate

A number of messages that were rejected by the server. There are soft bounces and hard bounces.

• A soft bounce is a delivery failure due to a temporary condition, such as a full mailbox.
• A hard bounce is a delivery failure for a permanent reason, such as a misspelled email address or a closed or non-existent account.

Delivery rate

A number of messages successfully delivered to the server divided by the total messages sent (unique records), minus all failures, including hard bounces.

Conversions

A number of purchases made as a result of an email campaign.

Conversion rate

A number of purchases divided by clicks/visits.

Conversion $

An amount you have earned.

Pro-tip: To know more about the different metrics and datatypes, read our data dictionary.

Delivery KPIs

Not all emails you send will be delivered, but if you want to continue growing your business, you need to know how many of your clients never got your message and why. Stay on the lookout for sudden dips (or spikes!) in deliverability.

• Delivery KPIs
  • Sent
  • Suppressed
  • Bounced
  • Delivered
• Deliverability

  You can see which metrics might affect the reputation of the sender & IP address, so you can change the content within your emails, send less, or delete hard-bouncing contacts.

• Undelivered email reasons
  This is perhaps the most critical data for you, as some bounce reasons can be avoided in the future.

Pro-tip: Taking care of your email list health can help lower your undeliverability rate.

Engagement KPIs

Now that you know how many emails were delivered, you can further analyze what happened to them. That's where the fun begins! With the engagement KPIs, you'll find out how many of those delivered emails were opened and how many times someone clicked on your links.

You'll also see on what days those rates were the highest.

• Engagement KPIs
  • Open rate (unique)
  • Click rate (unique)
  • Click-to-open rate
• Click-to-open rate
  The number of opens compared to how many people clicked on any link inside an email.
• Open rate vs click rate

Pro-tip: To increase your open rate, work on a better subject title for your next email campaign, and ensure the sender's email is easily recognizable. Find out what day and time gets you the most clicks and opens!

Top 10 domains

It shows you the top 10 most popular email domains your messages are going to. This information is essential in a case when an email provider is blocking your emails. Use it to make sure you're not being blacklisted.

Mailings

This is a listing of all the email campaigns you have sent.

You can drill down for a more detailed look into email campaigns.

Click on the three-dotted icon next to the mailing you want to analyze.

You will see a list of options:

To view more metrics around deliverability, select the Email delivery metrics report. There, you'll find data for suppressed, sent, soft and hard bounces, and delivered emails.

If you're curious about how engaging your messages are, select the Email engagement metrics. You can analyze how many messages have been sent, and opened, how many recipients clicked on links inside the messages, and opt-in or opt-out from your mailing list.

In the Email top domains report, you'll find out which domain is the most popular among your recipients, how many emails were sent to a particular domain, what's the abuse complaint rate, bounce and delivery rate, email restriction rate, and mail block rate.

Email responses report will give you a detailed view of abuse complaints, mail blocks, and restrictions, as well as address changes. 

Pro-tip: In the Top 10 domains and Mailings tables, whenever the bounce rate is 5.0% and above, the field will be marked red. And if the click-to-open rate is 5.0% and above - it will be green. This way you won’t miss any important changes in campaign performance.

Contact level data

You can drill down into more details. Find out more about Contact level data reports.