Journey Analytics

Intro

• What's new in Journey Analytics
• Why Acoustic Journey Analytics?
• Scenario: Using Journey Analytics to identify email campaign cart abandoners and target for re-engagement
• Unleashing the power of Acoustic Analytics

Getting started

• Key concepts
• Supported browsers
• Logging in to Acoustic Analytics
• Accessing other Acoustic Analytics applications
• Providing feedback
• Changes to the navigation menu in this release and in earlier releases

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Reports and dashboards

• Analyzing dashboard data
• Analyzing a journey report
• Understanding the differences between the path views
• Understanding channel icons
• Analyzing data in the expanded view
• Understanding the difference between Unique Visitors in Journey Analytics and Visitors in Digital Analytics

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Use cases

• Use case scenario: Analyzing paths that led to a cart purchase
• Use case scenario: Analyzing journey patterns to drive high-value sales

Configuring

• Configuration settings for Tealeaf and Digital Analytics
• Configuring time zones in Acoustic Journey Analytics
• Creating a journey report
• Setting the default number of top journeys
• Setting up top path trends
• Customizing journey stages

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Administering

• Confirming the user's Journey Analytics and Digital Analytics accounts are linked
• Tracking usage in Acoustic Journey Analytics
• Filtering events from multiple publishers
• Sharing journey paths with other users
• Administering users and roles
• Managing journey stages reports

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Reference

• Event requirements for journey reporting