Digital Analytics
Intro
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Analyzing data in standard reports
- Acquisition: Marketing Channels report
- Acquisition: Marketing Channel Stream report
- Acquisition: Channel Venn report
- Acquisition: Marketing Programs report
- Acquisition: Natural Search report
- Acquisition: Referring Sites report
Dashboards
Ad hoc reports
Workspaces
LIVEmail
Tools for managing Digital Analytics
- Importing data
- Exporting data
- Raw data in the Digital Data Feed files
- Generating an extended CSV report file
- Data files included in the Digital Data Feed
- Digital Data Feed data files
Administering Digital Analytics
Tagging implementation
- Required domain access for Digital Analytics
- Types of characters (multi-byte, single byte) to collect in tag data
- Tagging sites and the eluminate.js library file
- Loading the eluminate.js tag library asynchronously in web pages
- Tag function calls
- Placing tag functions on pages
Mobile tagging implementation
Data tag reference
- Element tag
- Page View tag
- Product View tag
- Shop Action 5 tag
- Shop Action 9 tag
- Technical Properties tag
Frequently asked questions about Digital Analytics
- Frequently asked questions about the transition from Legacy to NextGen
- Frequently Asked Questions
- How do I know when unique-based metrics, such as unique visitors, are unique in reports?
- Why are my reports now showing dimensions for some registrants?
- Why is personal information displaying as "xxx" in reports?
Troubleshooting Digital Analytics
Reference
Digital Analytics Legacy documentation
Learn more about Digital Analytics