Digital Analytics
Digital Analytics Legacy documentation
Intro
Getting started
Analyzing data in standard reports
- Acquisition: Marketing Channels report
- Acquisition: Marketing Channel Stream report
- Acquisition: Channel Venn report
- Acquisition: Marketing Programs report
- Acquisition: Natural Search report
- Acquisition: Marketing Zoom reports
Building ad hoc reports
- Creating and modifying ad hoc reports
- Generating an extended CSV report file
- Categorizing report data by using breakouts
- Narrowing report results by using filters
- Defining custom metrics
- Applying metrics in reports
Working with workspaces
Tools for managing Digital Analytics
- Exporting data
- Raw data in the Digital Data Feed files
- Data files included in the Digital Data Feed
- Digital Data Feed data files
- Viewing tags by using the TagBar plug-in
- Managing tag attributes
Administering Digital Analytics
Tagging implementation
- Required domain access for Digital Analytics
- Types of characters (multi-byte, single byte) to collect in tag data
- Tagging sites and the eluminate.js library file
- Loading the eluminate.js tag library asynchronously in web pages
- Tag function calls
- Placing tag functions on pages
Mobile tagging implementation
- Accelerated Mobile Pages (AMP)
- Enabling Digital Analytics for Accelerated Mobile Pages (AMP)
- Typical scenarios that require generation of non-eluminate image requests
- General requirements for Digital Analytics image requests
- Tag parameters in Digital Analytics image requests
- Cookie query string (cj*) parameters for client-managed, first party data collection
Data tag reference
- Page View tag
- Product View tag
- Shop Action 5 tag
- Shop Action 9 tag
- Technical Properties tag
- Conversion Event tag