Digital Analytics

Digital Analytics Legacy documentation

• Digital Analytics Legacy documentation

Intro

• What's new in Digital Analytics
• We just released some big updates... and more are coming in August!
• Understanding Digital Analytics
• Differences between Legacy Digital Analytics and Digital Analytics report APIs

Get started

• Get started with Acoustic Digital Analytics
• Logging in to Acoustic Digital Analytics
• Linking an IBMid with a Digital Analytics client ID
• Toggling between different client IDs
• Choose between segments and filters

Analyzing data in standard reports

• Acquisition: Marketing Channels report
• Acquisition: Marketing Channel Stream report
• Acquisition: Channel Venn report
• Acquisition: Marketing Programs report
• Acquisition: Natural Search report
• Acquisition: Marketing Zoom reports

See all 45 articles

Building ad hoc reports

• Creating and modifying ad hoc reports
• Categorizing report data by using breakouts
• Narrowing report results by using filters
• Define custom metrics
• Applying metrics in reports
• Limiting reports to specific sessions by using segments

See all 11 articles

Working with workspaces

• Working with workspaces
• Finding workspaces in the Public workspace and Shared workspace folders
• Changing dates in reports
• Deleting, hiding, copying, and sharing ad hoc reports in the workspace
• Checking the status of reports

Tools for managing Digital Analytics

• Importing data
• Exporting data
• Raw data in the Digital Data Feed files
• Generating an extended CSV report file
• Data files included in the Digital Data Feed
• Digital Data Feed data files

See all 25 articles

Administering Digital Analytics

• Defining other channels for marketing channel reports
• Administering access and permissions for Acoustic Digital Analytics users
• Preventing unauthorized access to personal data
• Deleting or accessing personal data
• Administering access to public and private segments and filters

Tagging implementation

• Required domain access for Digital Analytics
• Types of characters (multi-byte, single byte) to collect in tag data
• Tagging sites and the eluminate.js library file
• Loading the eluminate.js tag library asynchronously in web pages
• Tag function calls
• Placing tag functions on pages

See all 28 articles

Mobile tagging implementation

• Accelerated Mobile Pages (AMP)
• Enabling Digital Analytics for Accelerated Mobile Pages (AMP)
• Typical scenarios that require generation of non-eluminate image requests
• General requirements for Digital Analytics image requests
• Tag parameters in Digital Analytics image requests
• Cookie query string (cj*) parameters for client-managed, first party data collection

See all 20 articles

Data tag reference

• Page View tag
• Product View tag
• Shop Action 5 tag
• Shop Action 9 tag
• Technical Properties tag
• Conversion Event tag

See all 20 articles

Frequently asked questions about Digital Analytics

• Frequently Asked Questions
• How do I know when unique-based metrics, such as unique visitors, are unique in reports?
• Why are my reports now showing dimensions for some registrants?
• Why is personal information displaying as "xxx" in reports?

Troubleshooting Digital Analytics

• Troubleshooting products listed under No Category Assigned in the Product Categories report
• How can I use data that is unavailable in reports that I am creating?

Reference

• Acoustic Digital Analytics report metrics