Originally published April 15, 2019
The programs canvas is basically like your best friend: dependable and trustworthy. Whether you start with a template or from scratch, the programs canvas is there to help you easily see your entire program at a quick glance!
Just like a road trip with your best friend, we always recommend that you plan your program first.
- What's your goal for your program? Do you want a contact to join your mailing list? Should a contact convert from an email to a sale? Do you want to send out coupons for people who open your emails
- Target your audience. Who should complete that goal?
- If your contacts don't complete the goal initially, do you have a backup plan? Did you know that a simple re-send of a mailing can increase engagement?
Trustworthiness is often the “make or break” element in any friendship. With the programs canvas, you know that your contacts are where you need them, when you need them there, and that they are getting the exact message you want them to hear at just the right time. Just like how you choose to connect at places with your best friend, either the coffee shop or the movies, the programs canvas highlights the available connection points for each object on your canvas.
Your canvas is flexible. Change your mind about a mailing a decision that you configured and you want to change the rules? No biggie. Your canvas can be updated in a snap.
Check out just some of the amazing journeys you and your program can create together.
After you've finished, sit back and relax knowing that your automated program has your back. After you activate your program, you can always check how it's doing. Like a friend, your canvas offers you all sorts of information about who is where and what they've done. If a contact doesn't complete your goal, you can consider trying our nurture blueprint to keep in contact and try again!
Stay tuned! Join us for the next blog in this new automated program series to get the most of your program.
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