Originally published June 17, 2019
Effective use of automation is fundamental to successful marketing today. Using automation allows busy marketers to deliver targeted marketing campaigns so there’s more time to focus on strategy and optimization. Our program blueprints provide multichannel campaign templates that enable marketers to create behavior-based, personalized customer experiences by sending the right message to the right audience at the best time. Flexibility enables complexity, so we’ve put together some common examples and tips to help in building the most efficient programs.
- A highly flexible drag-and-drop canvas
- Support for email, SMS, and mobile app messaging channels
- Advanced routing capability
- Multi-path decisioning
- Update profile data
- Current contact counts, and
- Visibility to configuration details and rules while a program is active.
Using programs allows marketers to listen, react, and direct customers down a particular path to reach a specific goal. Need help planning your program? Use our program planner!
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