Making the most out of programs automation

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• votes 0 4 comments 4

Originally published June 17, 2019

Programs automation will help you deliver targeted marketing campaigns and save time to focus on strategy and optimization. With pre-made campaign templates, you can create behavior-based, personalized customer experiences by sending the right message to the right audience at the best time. Flexibility enables complexity, so we’ve put together some common examples and tips to give you a head start in building efficient programs.

What is a program?

A program is an automated sequence of messages based on a set of conditions to create one-on-one personalized interactions with customers. Through adequate behavior-based segmentation, triggers and timing, you can create a tailor-made customer experience for multiple target groups.

 

Program features include:

• Drag-and-drop canvas
• Email, SMS, and mobile app messaging
• Advanced routing capability
• Multi-path decisioning
• Update profile data 
• Percentage-based splits 
• Current contact counts, and 
• Visibility to configuration details and rules while a program is active.

Using programs enables you to listen, react, and direct customers down a particular path to reach a specific goal. If you need help planning your program, visit our program planner for more tips.

What is a template?

The program template provides a framework for many industry-standard automated campaigns. They provide a starting point to get you going and offer guidelines and tips in various notes, touchpoint, and decision description fields. Templates provide flexibility and can be adjusted or used as-is. Simply apply your data source, entrance criteria, and configure your content―then in minutes, it’s ready to activate.

 

 

Program templates include the following scenarios:

• Welcome. Start the conversation with an automated welcome message.
• Autoresponder. Trigger a response to your customers when they take action.
• Onboarding series. Keep in touch with each customer with a series of messages at set time intervals.
• Customer satisfaction. Collect feedback on your customer experience and thank respondents.
• Cart abandonment. Remind customers about what they were doing before they left your site.
• Lifecycle nurture. Build customer loyalty with a series of messages after their first purchase. 
• Blank. Start with a blank program and build exactly what you need.

Comments

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• 

  Damien ALLIEZ

  Thanks for this. Just note the program planner  link does not work (page doesn't exist).

  I'm currently building new programs and I still didn't figure out how to add a SMS step... is there more detailed how-to available?

  Txs

  votes 1
• 

  Diane Bowman

  Hello Damien!

  Here is a link to the Program Planner.

  See this article for details on Adding an SMS message to a program. Drag the step icon from the palette onto your canvas. The option to configure as an SMS type message is here if your contact source is a list that is enabled for SMS.  If you do not see the SMS option, it's because your contact source list is not enabled for SMS. Also have your Org Admin check to see if your User account is enabled for SMS as well.

  

  votes 0
• 

  Permanently deleted user

  Thanks, Damien! I've updated the link in the blog post.

  votes 0
• 

  Alek Oleszkiewicz

  There is a recently refreshed eLearning course on Programs available on the Acoustic Academy.

  It includes the module on adding SMS messages to programs.

  You can chek it here.

   

  votes 0

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