Originally published January 28, 2020
Many products can tell you that a customer abandoned the shopping cart and that's good to know, but they don't tell you why. If you knew why, think of the possibilities...
At Acoustic, we know many of our customers look for new ways to combat cart abandonment. We also know how helpful it would be if our customers knew the reason why. Knowing the "why" gives marketers the opportunity to respond appropriately.
With the power of Acoustic Experience Analytics (Tealeaf), Acoustic Campaign and Acoustic Exchange, our new Behavioral Campaign feature can trigger email notifications to potential customers who may have abandoned their cart or send a notification to support if something is broken in the checkout process. By sending different parameters and events from Experience Analytics via Exchange, you can connect Campaign and be ready when things go wrong.
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