4 special Journey Analytics tips for those with strained resources

Let’s look at how Journey Analytics can help you quickly gain actionable insights even when you don’t have time, resources, and budget. Do more with less.

1. Quickly identify the types of customer behavior that lead to abandonment by creating a Top Path report that ends in abandonment.

For example:

Helpful tip!

Take advantage of pre-defined struggle events in Experience Analytics (Tealeaf).

2. Evaluate your campaigns to see if they are functioning in the way you had intended by turning on campaign events.

For example:

Helpful tip!
Integrate Journey Analytics to Acoustic Campaign or your existing marketing automation solution to better optimize your marketing programs and campaigns.

3. Find the shortest path to conversion by setting up Top Path ending in a purchase and evaluate what a customer’s behavior looks like in a successful conversion – and copy the outcome by targeting look alike customers with the right message and campaign.

For example:

Helpful tip!
Look beyond a single visit. What looks like an abandonment could have been a successful conversion later on, or even through a different channel.

4. Identify and track your customer’s lifecycle by setting up a Journey Stages report.

For example:

Helpful tip!
If you are already using a 3^rd party vendor in our Exchange ecosystem find out what it would take to make the connection to Journey Analytics.

Stay tuned for a detailed post on how to build your own Journey Stages to track how your customers are truly engaging with your brand across all of your channels and touch points.