Capturing JavaScript values as Conversion Variables

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Christopher Bajgier

• September 11, 2020 14:32

We have TeaLeaf integrated to a third-party sales funnel and want to enrich our view of conversion by capturing some of the relevant metadata in TeaLeaf -- things like the application ID, whether the applicant is an existing customer, risk scores, products opened, etc.

Some of these values are not displayed on the page anywhere but are set in specific JavaScript variables throughout the funnel. Is there a way to capture these values anywhere and make it available to our TeaLeaf conversion reports?

Happy to elaborate on this if needed.

Thanks!

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  Boyd Stowe

  • September 11, 2020 15:52
  • Edited

  There are two ways to do this:

  You can log a custom tealeaf event that the UIC will capture by modifying your JS to dispatch a TLT.logCustomEvent described here:

  https://developer.goacoustic.com/acoustic-exp-analytics/docs/ui-capture-public-api-reference

   

  Or, if the JS is writing into a datalayer, or data object, you can gather that data on targeted interactions by capturing the data object and posting it to tealeaf as long as you put the data into proper JSON formatting.

   

  If you would like help, let me know, boyd.stowe@acoustic.com

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  Alek Oleszkiewicz

  • September 11, 2020 14:59

  If you have UI Capture implemented on your site (the tealeaf.js library), you can capture any data from your application and pass it to Experience Analytics (Tealeaf) as a custom event invoking the TLT.logCustomEvent method from the JavaScript code on your page.

  You can read more and see an example on this page:

  https://developer.goacoustic.com/acoustic-exp-analytics/docs/ui-capture-public-api-reference

   

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