August Connect product release: Deeper visibility into audience reach and performance

Check out what's new in Acoustic Connect this month!

This month’s updates are designed to give you deeper visibility into what’s working — so you can optimize every message, fine-tune your targeting, and drive better results with confidence.

Here’s what’s new:

📊 Audience health dashboard
Get a pulse on your audience with a new dashboard that reveals engagement trends, consent status, conversions, and signals from contacts actively in-market. More detailed insights are on the way!

🎯 Campaign type filters
You can now filter performance data by campaign type (ex: scheduled, recurring) to better understand which tactics are driving results across channels.

✉️ Default personalization values
Ensure your messages stay sharp even when data is incomplete. You can now assign default values to personalized fields in your emails for a seamless experience every time.

🛠️ Behavioral signal import via API
Bring in behavioral signals from other platforms via API and use them to supercharge segmentation, targeting, and analysis.

These improvements are here to help you work smarter, giving you the visibility and tools to refine your approach, deliver more meaningful experiences, and ultimately drive stronger outcomes.

🎥 See the updates in action – Watch the August release highlights video!