Do behavioural queries provide real time data?

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Steven Schnider

• July 13, 2021 20:22

When pulling a behavioural query to determine who has not clicked on a certain link, will the data be real time when the email is sent, or will it not be updated for any activity occurring within 24 hours before the sending of the email? 

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  Kristina Maultsby

  • July 29, 2021 12:29

  Hi Steven,

  I checked with our team and the data will be real time; however, it's based on when the behavioral query is ran. For example, I send Email A with the CTA 1 link I want to track at 8 a.m. I then create a query for users who have no clicked CTA 1 in Email A. When I run that query, it will pull everyone at that specific time that has not clicked the link. I then attach that as a contact source to Email B and send an additional email at 9 p.m. During the send process, the query will run and pull everyone who hasn't clicked CTA 1 in Email A.

  Hope this helps!

  Kristina

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