In this course you will learn about the various off-site channels that drive visitor traffic to your site, and how to analyze which channels and channel combinations drive the highest conversions.
You will learn which reports and metrics will help you determine where to re-allocate your marketing spent to achieve the highest return on your investment.
After completing this course, you will be able to:
Identify and distinguish sources that drive the highest visitor traffic to your site
Identify which channels and channel combinations result in the highest conversions by understanding digital journeys across channels
Run marketing campaigns with the highest impact simultaneously
Identify behaviors that distinguish your top converters, and develop a marketing plan to encourage the behaviors in potential converters
During this course, you will learn:
About traffic sources captured in the Marketing Channels reports
How to read digital journeys in the Channel Converter and Visitor Stream reports
How to interpret the diagram in the Channel Venn report
How MMC parameters are reported in the Marketing Programs report
Which details are available about your top converters
This course is best suited for users who want to understand where site visitors are coming from, and which channels have the highest impact on conversions.
No prerequisites are required for this course.
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