Engaging customers is about every interaction along their journey 🚀

Throughout the customer journey and lifecycle—whether they’re just discovering your brand or becoming loyal advocates—how and when you communicate makes all the difference. Email, SMS, and push notifications each serve distinct purposes, but the content within them is key to keeping customers engaged and moving forward.

Every interaction is an opportunity to build trust, guide customers toward action, and strengthen long-term relationships. Tailoring your messages to align with each stage of their journey increases engagement, boosts conversions, and improves retention.

A well-crafted communication strategy ensures customers feel supported at every step. Is your messaging meeting them where they are? Check out the strategies below and read the full blog here!

📣 Awareness – Make a strong first impression with:

• Welcome campaigns for new subscribers
• Brand story introductions to highlight your mission and offerings

❤️ Engagement – Keep customers interested with:

• Email newsletters and nurture campaigns
• Push notifications featuring timely, relevant content

⭐ Consideration – Guide customers toward a decision with:

• Informational content like guides, ebooks, or infographics
• Customer testimonials to build trust and credibility

🎯 Activation/Conversion – Drive action with:

• Promotional emails and SMS offers
• Sale alerts and social proof to encourage purchases

📑 Onboarding – Support new customers with:

• Tutorials, videos, and training materials
• User guides to help them get the most out of their purchase

🎁 Retention – Keep customers engaged and coming back with:

• Loyalty programs and personalized offers
• Post-purchase follow-ups and customer surveys

🤝 Loyalty/Advocacy – Turn happy customers into brand advocates with:

• Referral programs and social sharing incentives
• Featuring customer reviews and testimonials

💡 Re-activation/Win-Back – Re-engage inactive customers with:

• Special offers and re-engagement email series
• Short surveys to understand why they lapsed and how to bring them back

Using targeted communication strategies at every stage of the customer journey builds lasting connections and boosts engagement!