October Acoustic Connect product release: Seamless data flow and control over campaigns

Your workflows simplified, from data to delivery 

This month’s release is packed with improvements designed to take the friction out of your workflows. From sharper targeting to smoother data handling, these updates help you stay focused on strategy instead of getting bogged down in process. 

Here’s what we enhanced: 

⏳ Multi-step campaigns 

Orchestrate journeys that adapt in real time, branching or redirecting based on customer behavior, consent, timing, or external triggers. 

 🎯 Sharper segmentation 

Target audiences more precisely with new device indicators alongside behavior signals. 

 🔗 Improved integrations 

Keep systems in sync: push contact and consent updates into Salesforce, and pull product images and custom attributes from Shopify for richer context. 

 🎨 Flexible personalization 

Adapt campaigns on the fly with conditional logic in the HTML editor or filter reference set data for more intentional targeting. 

 📤 Streamlined exports 

Export segments and signals faster, with more options for sharing data — even across external SFTP locations. 

 🗂️ Simplified data management 

Update data in bulk with fewer clicks. Remove reference set data or create custom attributes during import with ease. 

These enhancements are about removing roadblocks, so you can move faster, stay consistent, and keep your focus on delivering better experiences for your customers.