January Acoustic Connect product release: New year, clearer campaign workflows

From insight to impact—faster campaign execution

We’re starting the year with new Acoustic Connect enhancements that make it easier to turn customer signals into timely, relevant messages. This January release is focused on simplifying campaign setup, increasing flexibility in how journeys begin, and helping you respond to real customer behavior without extra steps or workarounds.

What’s new in this release 👇

🛒 BigCommerce & WooCommerce integrations

Connect real-time storefront activity, such as, product views, searches, cart actions, and checkout behavior, directly into Acoustic Connect. With automatic product catalog sync and profile updates, you can trigger more relevant campaigns based on live commerce behavior. Learn more about the BigCommerce and WooCommerce integrations.

🗓️ Scheduled entry for multi-step campaigns

Launch multi-step lifecycle campaigns from a scheduled send, even when using a predefined segment as the entry point. This gives you more control to manage welcome, onboarding, and re-engagement journeys together, in a single campaign canvas. Learn more

These updates help close the gap between the signals you capture and the messages you deliver — so campaigns launch faster, adapt more easily, and stay aligned with customer behavior.