February Acoustic Connect product release: More visibility, less workarounds

Gain better visibility across products and engagement

Our February release of Acoustic Connect is here, bringing new ways to understand product performance and audience engagement across your digital properties, all while reducing the need for data stitching and tool hopping.

Here’s what’s now available, and where you can find it:

Product catalog & performance page 

Easily manage your product catalog and analyze product performance in one unified view. Track behavioral signals tied to product interest and quickly spot early spikes or dips, helping you act on revenue opportunities before they’re missed. Learn more

👉🏻Where to find it: 

Navigate to Data management → Product catalog

Audience engagement dashboard 

Get a complete picture of how visitors arrive and engage, without switching tools. View acquisition sources alongside session-level engagement before, during, and after visitors become subscribers, so you know exactly what to optimize next. Learn more

👉🏻Where to find it:

Navigate to Insights → Audience analytics → Audience engagement

Message & campaign metadata 

Maintain compliance and streamline operations by centrally managing footers, timestamps, and campaign context. Update once and apply everywhere to reduce manual work and human error. Learn more

👉🏻Where to find it:

Navigate to Content studio → Add metadata to email details, message body in drag-and-drop editor, or message body in HTML editor

This release also includes several enhancements driven directly by your feedback, including:

Salesforce lead egress 

Export and ingest leads with duplicate detection, matching logic, and consent propagation to support common CRM workflows. Learn more

Extended wait steps in multi-step campaigns 

Design longer, more flexible customer journeys with wait steps up to 31 days — perfect for lifecycle, nurture, trial, and re-engagement campaigns. Learn more

Consent-based campaign triggers 

Trigger campaigns the moment contacts grant consent, via CSV uploads, APIs, or external systems, without waiting for scheduled batch processes. Learn more

Signal inspection in signal management (early access) 

Validate and manage the behavioral signals powering segmentation and personalization with greater clarity and confidence. Availability depends on a few prerequisites, so reach out to your Acoustic representative to learn more.