May Acoustic Connect product release: Move beyond campaign metrics and act on customer intent

The May release in Acoustic Connect is live, and it's built around a single shift: less time measuring what your campaigns did, more time acting on what your customers are doing right now. 

Here’s what’s new:

See the channel behind every customer

With contact-level attribution, view first and last acquisition source, primary conversion source, and channel dependency score, so you can see which channels drive your best customers. Segment, automate and build campaigns using this data rather than guesswork.

Spot product trends in real time

Build a targeted audience the moment a product trends with product-level intelligence — a single workspace that brings catalog data, behavior signals, and campaign performance together, with inline analytics and one-click segmentation built in.

Personalize across every channel, from one journey

Set personalization rules once at the journey level and let Acoustic Connect handle the rest. Conditional logic now lives in the campaign flow rather than each template, one journey delivers tailored content across email, SMS, and WhatsApp, with unified analytics and a single place to manage everything.

Automate your external tracking parameters

Append tracking parameters, like UTM parameters, to hyperlinks automatically, eliminating manual errors. 

Connect your Snowflake data for audiences

With the Snowflake integration, ingest and export audience and consent data — with no ETL or middleware.

Control when contacts re-enter your journeys

Re-entry rules now live in your journey, rather than in a separate exclusion segment. Set them once and they carry over when you duplicate campaigns.

Check out the details here, or watch the quick highlights video!