How to trigger the cart abandonment events using Google Analytics & Acoustic Exchange?
I have followed this documentation to try and integrate Google Analytics & Acoustic:
- https://help.goacoustic.com/hc/en-us/articles/360042822034-Integrate-Acoustic-Exchange-and-Google-Analytics
- https://help.goacoustic.com/hc/en-us/articles/360042922674-Integrate-Exchange-and-Google-Analytics-with-Google-Tag-Manager
- https://developer.goacoustic.com/acoustic-campaign/docs/shopping-cart-activity#acoustic-campaign-configuration
I have successfully created an Exchange Endpoint with Google Analytics and have subscribed to these events:
- ibmcartAbandonment
- ibmcartAbandonmentItem
- ibmcartPurchase
- ibmcartPurchaseItem
- ibmproductView
- ibmBrowseAbandonment
- ibmBrowseAbandonmentItem
However, I am unsure how to go about actually triggering these?
How do I get Google Analytics and/or Google Tag Manager to trigger the `ibmcartAbandonment` event?
The documentation is very vague about this.
Thanks
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