November Acoustic Connect product release: Move from insight to action faster

See what’s working (or not working) and act on it instantly 

Our latest release for Acoustic Connect gives marketers more visibility, control, and efficiency where it matters most. We’re helping you see the full picture of audience growth, understand engagement across the lifecycle and journey, and segment your audience with less effort. Here’s what we enhanced: 

Audience health dashboard 

Identify which consented groups drive results, which channels need attention, how message frequency may lead to fatigue, and how performance evolves over time — all from a single dashboard. Learn more 

Behavior attributes for re-engagement 

Use new attributes like fatigue index, life stage, preferred device, and last interaction to re-engage customers across the lifecycle more effectively. Learn more 

Segmentation enhancements 

Target audiences more precisely with filters for contact creation or modification date, consent changes, or anniversary attributes using the send month. If you need extra flexibility, our support team can help expand your segment rules. Learn more 

Salesforce integration improvements 

Choose which Salesforce CRM records sync into Acoustic Connect with new ingress filtering. Keep data cleaner and sync more efficiently across systems. Learn more 

Bulk data management 

Update large reference sets in seconds with a single file upload. No more manual updates — just faster, simpler data management. Learn more 

These updates continue our mission to help marketers like you transform data into decisions and decisions into action.