
Loyalty is sweet: the art of building a brand people obsess over
So how does a brand earn that kind of devotion?
Johnny Earle, founder of Johnny Cupcakes and named a top retail innovator by The Boston Globe, joins us on June 24 (11AM ET / 5PM CET) to share how small, surprising details and real emotional connection outperform traditional marketing every time. Using stories from building his own cult-following brand, he'll show you how to design moments customers actually remember — and how to start doing it for yours.
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