As companies expand, they are increasingly using new channels to reach and engage their target audience. It is important to analyze how these channels impact overall marketing strategy. It has been proven that WhatsApp can effectively be used as a channel for promotional, transactional, and conversational marketing to communicate with users. Using this method of communication is perfect for customers because it is a familiar, intuitive, and convenient way to interact. Read more on how to reach and engage your customers on our blog.
The WhatsApp channel dashboard will help you understand the performance of your sent campaigns and enable you to analyze trends in your incoming messages.
Pro-tip: If WhatsApp data is a priority to you, add it to your favorite dashboards by clicking on the heart icon. You will then see it in the Favorites folder.
View the WhatsApp channel dashboard
To view the WhatsApp channel dashboard, click on Insights > WhatsApp channel in your left navigation after logging into Campaign.
Additionally, you can access this dashboard from the options menu, located in the upper right corner of the dashboard.
Select the Folder icon and you can find this dashboard under Shared > Insights > Channel Performance > WhatsApp.
You can adjust the dashboard timeframe to display data from the past 7 or 14 days, current month, quarter, or year. Any changes you make will be reflected in the whole dashboard.
Don't forget to click the Reload button in the right-upper corner to save the changes.
The icon in the upper right corner lets you hide or show the filters' area.
Those tiles are your bird's eye view of the most crucial metrics for your WhatsApp campaign. Furthermore, each KPI tile contains information about the specific period for which the data is presented.
- The number of WhatsApp messages that were sent in the period selected in the filter.
- The number of messages that couldn't be sent or delivered. Possible reasons include issues with the message content, recipient availability, or technical difficulties.
- The number of times an individual recipient of a WhatsApp message has opened it on their device.
- The number of individual people who have opted to receive your WhatsApp messages in the future.
- The number of people who have opted out of receiving your WhatsApp messages in the future.
- Incoming messages
- The number of messages sent by the recipients in response to your messages.
Pro-tip: Read our data dictionary to learn more about the different metrics and datatypes.
The KPI tiles include period-over-period analysis, allowing users to compare important metrics from various time periods and track changes over time.
- The 'Time' filter allows you to choose the period of comparison. For example, selecting 'Last 7 days' will compare the past 7 days to the 7-day period preceding it.
- The analysis is displayed as an arrow & percent change in the bottom left corner of KPI tiles.
- Arrows' direction reflects the change in number - if the number increases then the arrow points up, if the number decreases then the arrow points down.
- The arrow's color is based on whether the trend is favorable or unfavorable.
- Example: if 'Unsubscribes' trends up, the arrow will be red because you want to retain subscribers on your list.
- If there is no change in the data - there will be no arrow or percentage displayed.
Below the KPI tiles, you'll find your report widgets, that give you a more detailed look into your campaign performance.
This report widget is a visual comparison of the number of messages delivered, failed, read, and clicked during the current and previous periods.
- Delivery rate - the number of WhatsApp messages successfully delivered to the recipient's device, without being filtered out or bounced back. This is a key metric for measuring the success of a WhatsApp campaign, as it indicates the percentage of messages that successfully reached their intended audience.
- Failed rate - a percentage calculated by dividing the total number of failed deliveries by the total number of sent messages.
- Read rate - a percentage calculated by dividing the read messages by delivered messages.
- Click rate - a percentage of recipients who clicked on at least one link within an email out of the total number of recipients who received the email.
Top 20 incoming messages
This dynamic word cloud displays the 20 most commonly used phrases by users in response to your WhatsApp messages.
It provides valuable insights into customer engagement and sentiment. You can leverage this feature to gain an understanding of customer preferences, pain points, and communication patterns, as well as identify emerging trends.
Pro-tip: This data-driven approach allows you to adapt your marketing strategies by tailoring your messages to align with the language that resonates most with your audience. Try using some of the words from the cloud in the title of your future campaign for more engagement.
Performance summary trend
The sent, failed, read, and click count of messages over the selected period of time.
With this widget, you can monitor the health of your campaigns over time, and identify potential bottlenecks. By pinpointing periods of low delivery rates or high message failures, you can quickly troubleshoot issues and optimize your processes. You can spot correlations in engagement metrics and identify the most effective days to send messages.
List of WhatsApp messages sent
This is a list of all the WhatsApp campaigns you have sent, with a summary of each message's click and read rates. This allows you to monitor their performance with ease. The data is arranged by message name and contains essential metrics, as well as the sent date and name of the message.
Alerts and tile actions
For each KPI tile and report widget, you can set alerts to be notified when a metric reaches a specific value. To set an alert click on the bell icon. Additionally, next to the alerts icon, there is a tile actions icon with different options available, depending on the type of data and your user type. Both icons are visible when you hover over a specific tile or widget.
To schedule an alert, click on the bell icon in the upper right corner of the KPI tile or a widget to see a popup window.
There, you can type in your title for the alert, set conditions, and frequency, and provide the email address to which you want to send it. Don't forget to save the alert!
When you're done, you can access your alert: edit, duplicate, or delete. Or add a new one, with different conditions.
Additional tile actions are available after clicking on the three dots icon in the upper right corner of the KPI tile or a report widget, to expand the menu.
From here, you can:
- Download data for a specific KPI tile or report widget.
- View the expanded dashboard.
- Clear cache & refresh the page.
When selecting the Download data, a popup will appear with format options as well as some advanced data options.
Be sure to check the advanced data options to adjust your results in terms of visualization, data values, and number of rows to include. Click the Download button to finalize.
Want to know what else can you do with the executive dashboard? Read more about how to View and interact with dashboards.