What is personalization?
Personalization - in general- is a strategy to deliver targeted content based on the user information available to the marketer. It helps to differentiate the product and helps entice the visitor towards a preferred action, such as make a purchase, buy certain products, register for an event or action, speed up their decision making, appease an angry customer, or make them feel like they are better cared for by providing a preferential offer.
What is Acoustic Personalization?
Acoustic Personalization is a digital personalization solution that enables marketers and merchandisers to quickly create targeted experiences and enhance visitor engagement by customizing the content of their delivery medium (for example, a website) based on the user interaction data.
Using Acoustic Personalization, marketers can test and deliver pertinent content that is optimized and tailored for each customer, based upon a real-time understanding of the customer’s profile, browser history and behavior on the channel.
Acoustic Personalization is intended for marketing teams that are focused on digital channels and have a strong desire to improve customer experience by personalizing their interactions with their brands, and with that goals that include, but are not limited to:
- Drive more revenue (up-sell/cross-sell/increase cart size)
- Keep their visitors engaged (keep them on the sites longer – longer they stay, the more likely that they make a purchase)
- Display pertinent information to visitors
- Customize the user experience
- Provide flexible tools to marketers, without being too dependent on IT personnel
Using Acoustic Personalization to achieve personalization
Personalizing a channel (such as website) is a multi-step, and an iterative process. The process involves configuring your website to work with Acoustic Personalization, defining the rules to deliver the personalized content or product recommendations, publishing the personalized content to the visitors so that the content goes live on the web page, and tracking and measuring the effectiveness of your personalization.
- Personalization helps to meet the visitor needs more effectively and efficiently, making customer interactions faster, improve customer satisfaction, and in turn helps repeat user visits and sales conversion.
- It enables marketing users to test and deliver content that is tailored for each visitor across multiple channels, and based on a real-time understanding of the customer’s behavior.
- Marketer learns from interactions with the visitor based on data, such as products searched, or pages viewed at a specific time frame.
Acoustic Personalization is suited for line-of-business managers within digital and campaign/performance marketing, as well as e-commerce managers, who need to bring new personalization capabilities to market quickly and easily.
The fact is, every company website needs to provide a better customer experience. If they are do not, then their customers will likely be spending more time at competitors' sites. If you are determined to embark on a journey to deliver a better personalization experience, Acoustic Personalization is a the solution that will help you achieve your goal.