Personalization is a process which marketers use to enhance visitor engagement by customizing the content of their delivery medium (for example, a website) based on the user interaction data.
Using Acoustic Personalization to achieve personalization
Personalizing a channel (such as website) is a multi-step, and an iterative process. The process involves configuring your website to work with Acoustic Personalization, defining the rules to deliver the personalized content, previewing the personalized content, and publishing the personalized content to the visitors so that the content goes live on the web page.
In Acoustic Personalization, personalization is achieved by creating rules and defining the content to be personalized on those rules.
- Personalization helps to meet the visitor needs more effectively and efficiently, making customer interactions faster, improve customer satisfaction, and in turn helps repeat user visits and sales conversion.
- It enables marketing users to test and deliver content that is tailored for each visitor across multiple channels, and based on a real-time understanding of the customer’s behavior.
- Marketer learns from interactions with the visitor based on data, such as products searched, or pages viewed at a specific time frame.