Personalization

Intro

• What's new in Personalization
• Why Personalization?
• Personalization workflow
• Key concepts in Personalization

Get started

• Register your channel
• Register a content source
• Register a zone
• Verify your implementation status

Manage segments

• Understand segments
• Create a segment
• Update a segment
• Use segments to create rules
• Create segments using contextual information

Create goals

• Understand goals
• Create a goal
• Create a rule based on goal
• Create content personalization with a goal
• Create an A/B test with a goal
• View goal performance details

Content personalization

• Get started with content personalization
• Configure content personalization
• View the personalized content
• Use shared audiences
• View the performance reports

Product recommendations

• Get started with product recommendations
• Models, algorithms, and business rules
• Configure product recommendations strategy
• Preview and publish the product recommendations strategy
• Track the performance of product recommendations strategy

Migrate Digital Recommendations (legacy) to Product Recommendations

• Migration workflow
• Prerequisites for migration
• Phase 1: Pre-migration steps
• Phase 2 [Optional]: Deliver legacy offers through Personalization
• Phase 3: Full adoption of Acoustic Personalization

A/B tests

• Get started with A/B test
• Create an A/B test
• View A/B test performance
• Set the winning content

Reference

• System requirements
• Rule Builder attributes
• Create complex conditions