You can build complex conditions by creating a nested hierarchy of conditions using multiple AND or OR operators.

Example of a complex condition

Krysta needs to personalize a product offer for SleekFit 3.0 sports watch. Krysta's task is to personalize a zone that features the offer and to create a segment for the specific zone.

Krysta creates a segment based on the following conditions:

• Visitor visits the website by using laptop device, AND
• Visitor who views the product with:
• Product name that contains word Sleekfit
• Category that contains Health and Fitness
• In the last 3 days and at least five times

OR

• Visitor who adds item to cart the product with the name Sleekfit 3.0:
• In the last 3 days and at least five times

Krysta creates a segment by selecting the following values in the rule builder:

Note The default value for Algorithm is Default. In case you want to change it to Most recent, click the Most recent radio button.

1. From the Attribute list, select Contextual.Device-type.
2. From the Operator list, select equals.
3. From the Device type list, select Desktop.
4. Click AND.
5. From the Attribute list, select Product View.
6. From the Time frame, select Days. Enter 3 in the input field.
7. From the Frequency, select At least. Enter 5 in the input field.

Attention: If you select the Most recent algorithm, the Frequency field is not available.

The default value for Time Frame attribute is "in the past 1 day". The default value for Frequency attribute is at least 1 time. You cannot specify a value of 0 (zero) for these attributes.

1. Click Add interaction attribute.
2. From the Interaction attribute, select Product name.
3. From the Operator list, select contains.
4. In the Value field, enter SleekFit.
5. Press Enter.
6. Click Add interaction attribute.
7. From the Interaction attribute, select Category.
8. From the Operator list, select contains.
9. In the Value field, enter Health and Fitness.
10. Press Enter.
11. Click OR.
12. From the Attribute list, select Add Item to Cart .

Repeat steps 6-8 to select the timeframe and frequency for the Add Item To Cart attribute that you want to include in your condition for personalization.

1. From the Interaction attribute, select Product name.
2. From the Operator list, select contains.
3. In the Value field, enter SleekFit 3.0.

Krysta clicks Add to add the condition and saves the complex condition. Krysta then uses the segment in a rule and publishes the rule.

If the visitor behavior matches the result of the complex rule, the personalized content is shown on the website.