Content personalization - also referred to as rule-based personalization - is the process of displaying content (images, text, videos, etc.) that is based on the visitor behavior on the channel.
Using Personalization, you can provide an enhanced channel experience that caters to the expectations and requirements of the visitor, by using their previous channel history as well as current behavior.
Acoustic Personalization provides you with advanced tools to refine and fine-tune the target audience. For example, you can choose to display image of an upcoming concert to a visitor who resides in New York and listens to music tracks of a particular music band. Next, based on whether the visitor has clicked this personalized image, you can offer further incentives (for example, premium passes) or band-specific merchandise, thus creating up-sale and cross-sale.
To create personalized content, you define the criteria (rules) that specify which content is to be shown to which type of visitor (segments) on which area of the channel (zones).
You can measure the impact of personalization on the channel by creating an A/B test and viewing the performance reports. You can also add a predetermined goal to your personalization.
Set up Content Personalization
Detailed workflow for completing the prerequisites, setting up and registering your channel for content personalization, and creating and publishing a content personalization rule in Acoustic Personalization.
Step 1: Create and publish content personalization rule
Create and publish a content personalization rule.
Step 2: View the personalized content
After you publish the content personalization rule, you can view the personalized content set in that rule, on the channel.
Step 3: View performance details for your content personalization rule
You can monitor the effectiveness of your content personalization by using the performance reports for the rule.
In addition to the basic Content Personalization flow described above, you can also configure the following features.
- Use Shared Audiences