The heat map overlay indicates the relative frequency of clicks with a gradient color, from gray to red. The color indicates the percentage that a particular spot on the screen was clicked. If there is no color in an area, it means that no visitors, or a small percentage of visitors, clicked there.

The intensity is relative to the application screen. Intensities between screens are not relative. For example, a red area on Screen A does not mean that the area received the same number of clicks as a red area on Screen B.