Enhance the value of your product or business solution by sharing it as an Exchange endpoint with marketers using Acoustic. Exchange supports both SaaS and locally installed (on prem) solutions. As a business partner with Exchange, you can increase your exposure to marketers who are actively looking to connect to new types and sources of business information. They can use Exchange to combine your marketing data with complementary data from Acoustic and other business partner applications.
How it works
Exchange is a cloud-based service that provides a framework for Acoustic solutions and Exchange business partner applications to share data about customers and their actions. By blending data contributions from multiple partners, marketers can build a view of their customers that is richer, better targeted, and more comprehensive than any single application can provide. Exchange makes such a view possible by bringing various market participants together.
- People act in the marketplace. They interact on social media, abandon shopping carts, open email, and visit physical stores.
- Exchange partners enable, monitor, and analyze the marketplace transactions.
- Partners represent themselves in Exchange and make their data contributions available to marketers through the marketer’s Exchange user account.
- Marketers blend data from various partner endpoints to create a view of their target market, which also called data syndication.
Exchange provides various REST APIs to facilitate communication between partner products and the platform. Implementing these APIs is central to the integration process. A dedicated interface called the Integration Manager helps you implement the APIs without any hassle.
Although most products that integrate with Exchange are cloud based, the Exchange toolkit can also work with on prem products.
Integrate with Exchange
Acoustic applications and solutions from business partners integrate with Exchange after a development and validation process. Products that successfully integrate with Exchange become part of the Exchange partner ecosystem. For detailed instructions, go to Get started as a partner.
When you integrate with Exchange as a business partner, you declare what type of data you can exchange: event data, audience data, or both. Also, you choose whether you are a source or destination for event and audience data.
After you complete the provisioning and validation process, your product appears in Exchange as an endpoint and is considered an endpoint provider. Marketers must register the endpoint to begin working with the product or solution in their Exchange account. The registration process establishes the authentication that allows Exchange to communicate with the endpoint provider.
To address various use cases, marketers use Exchange to select a data provider, specify the data to exchange, and designate where to deliver the data. Exchange refers to this process as data syndication. Marketers can syndicate event and audience data between endpoints without the need for custom software integrations. The following workflow shows how marketers use data syndication:
- Acoustic applications and business partners use the Exchange Integration Manager to complete a development and validation process.
- Exchange users register the endpoints they want to use.
- Exchange users syndicate event and audience data to solve business problems. The data coming from different endpoints include characteristics used to identify individual customers. For example, email address is a typical identifier. Within each user account, Exchange tries to correlate the incoming identifiers with the ones that have been noted previously in account.
Exchange forwards the information to applications that users designate as destinations for the data.
You can configure Exchange to process data from multiple providers to a single data recipient, or from a single provider to multiple data recipients. Exchange posts data to each destination to a URL specified when you register with Exchange. The receiving endpoints must provide an interface to receive the data. Where possible, the Exchange Identity Service discovers and joins identity data within a user account to create a view of a customer in multiple contexts.
Customise your application with APIs
Exchange makes various application programming interfaces (API) available to integrate business applications with Exchange. You can find all the latest API information from our team of experts in the Exchange developer center. Available resources include:
- Interactive API reference in API explorer.
- Tutorials and documents with example code.
- Events to keep you in the loop on the latest innovations.
- Answers to questions from our experts.
Exchange reserves the right to add optional properties to the current version of the Exchange public APIs and it might add extra data to the response JSON. Any additional data will be in JSON format. If we change, or remove required properties in a Exchange public API, it will create a new version of the API.
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