Read through the section to understand how to implement the Adobe Omniture Integration with Acoustic Campaign.
Note: The integration is a paid service. You can contact your relationship manager for more information.
Follow these steps to complete Adobe Omniture Integration with Acoustic Campaign.
- The client sends out an email that contains email ID and Recipient ID as URL parameters on links.
- Mailing ID and Recipient ID along with customer activity are captured by SiteCatalyst.
- The Acoustic Campaign makes API calls to SiteCatalyst requesting all segments that are available. This data is stored in a relational table within the Acoustic Campaign.
- The Acoustic Campaign sends aggregated metrics back to SiteCatalyst (Genesis) - Sent, Clicked, Opened, Unsubscribed, and Total Bounces.