Adobe Genesis and Adobe Omniture
The Adobe® Genesis™ email integration combines behavioral information from SiteCatalyst® with Acoustic Campaign email marketing to create a powerful tool to redefine success measurement and target audiences with more relevant messaging. Delivering relevant email messages to these market segments can result in entirely new revenue opportunities, driving increased conversion and revenue among new and existing email campaigns. For example, delivering relevant email messages based on products that were viewed during a visit or products that were left in an abandoned shopping cart has dramatic impact on revenue, with minimal impact on cost because it is using visitors your site is already getting. This increase in marketing efficiency is one of the key benefits of integrating SiteCatalyst with Acoustic Campaign. Additionally, this integration automatically synchronizes email metrics with SiteCatalyst data as frequently as hourly for closed-loop reporting. With Adobe Omniture, you can integrate with the Acoustic Campaign to retrieve data about emails.
- Overview of Adobe Genesis integration with Acoustic Campaign
- Configure Adobe Genesis integration with Acoustic Campaign
- Overview of Adobe Omniture integration with Acoustic Campaign
- Get started with Adobe Omniture integration with Acoustic Campaign
- Configure Adobe Omniture integration with Acoustic Campaign
- Manage classification data
- Manage relational table fields