You can associate a Campaign or a Program with Web Forms so you can use SFDC reporting to better understand which Campaigns are influencing leads the most. When submitted, you can easily add contacts to Campaigns. You can also set a Campaign Status in addition to the Campaign Code. To add these features to your Web Form, enter a default Campaign Code (SFDC Campaign ID) and Campaign Status in the standard Web Form properties.
Currently, Acoustic Campaign allows only the Campaign members that include the synchronized Leads and Contacts to be added to an SFDC Campaign through the integration. However, the Campaign must be created inside SFDC. Using the SFDC Campaign ID, an Acoustic Campaign program can be configured to create the SFDC Campaign member records for your SFDC Campaign.