Unlike deleting in Salesforce, deleting a synchronized record in the Acoustic Campaign does not affect the lead or the contact in Salesforce. However, It's best to not delete synchronized records in the Acoustic Campaign. Its record will never be recreated by the integration and the Contact Insight® will no longer work inside Salesforce. You may delete in the Acoustic Campaign, but keep the aforementioned in mind.
Deleting the Acoustic Campaign contact does not delete the CRM synchronized record. A delete that originates in Campaign on a synchronized contact will be permanent and will never be re-created from the sync. This is by design to honor the marketer's decision to delete a contact and not to recreate it. For this reason, it's not recommended to delete synchronized contacts directly from the Campaign DB unless your intentions are indeed to prevent the Salesforce record from ever syncing again.
While the Acoustic Campaign contact remains deleted, an indicator that a syncing record has been deleted in Acoustic Campaign is displayed when you attempt to send an Acoustic Campaign email from Salesforce. The lead or the contact selected to receive the email has the following characteristics.
- Has the Sync to Acoustic Campaign box checked
- Has an Acoustic Campaign ID assigned
- Is still an Active record in Salesforce
When the email reaches Acoustic Campaign it will have 0 recipients.
Another indicator that the Acoustic Campaign contact has been deleted is that the Campaign Contact Insight feature will no longer work inside Salesforce for the affected records.
Deleting a syncing record that is opted out from Acoustic Campaign
Deleting a syncing record that is marked as opted out in the Acoustic Campaign will not cause the CRM integrator to sync over a new opted-in record. This is because each record has its own unique identifier that each system uses to track the record's action. The deletion of the record in the Acoustic Campaign will cause the synchronization between the two records to come to a stop. To properly opt-in, a syncing record that was previously opted out will require a web form that uses Contact Matching to uniquely identify the record that needs to be opted-in. Once you have opted in the record using a web form you will also need to manually remove the record from the Master Suppression List.