The following table lists the Experience Analytics features that analysts use to get up and running with the product.
Key features of Experience Analytics for the website or data analyst
Here are the features for gathering, working with, and analyzing customer experience data.
|The thing you want to accomplish
||The feature to use
||How to use the feature
|Organize my reports so I can work with customer experience data efficiently||
Your workspace is your command and control center for data analysis.
Its where you create, customize, and manage the reports that are specific to the data you are analyzing and your role in the organization.
Workspaces help optimize data analysis by providing logical ways to organize and share your work.
|Create your workspace|
|Gather recorded visitor sessions for further analysis||
Session search allows you to quickly find sessions where a particular visitor experience occurred.
For example, if your boss comes to you and says "The support team is getting killed with complaints about the new promo code, can you find out why?"
With search, you can quickly build conditions that return a list of sessions of shared user experience.
|Search sessions with Search|
|Capture data that relates to specific visitor behavior||
To gain insights about specific behaviors, you create events.
In Experience Analytics (Tealeaf), an event is a set of rules and conditions centered around a visitor or system behavior for which you want to gather data.
Once you’ve created an event, every time the behavior described in the event comes to fruition, the data for that event is captured and written to the database. As soon that happens, that event data is available to application developers, marketers, analysts, and product managers for reporting and analysis, which can lead to a deeper understanding of the visitor’s experience.
In addition to creating events from the Event Manager, you can create events directly from a visitor's session with Simple event capture.
|Watch recorded visitor sessions||
Whether you're simply observing how visitors interact with your application, or if you are analyzing a specific visitor experience to gain deeper insight, replay provides multiple views and perspectives into a visitor's session.
|Replay a session|
|Access important metrics regarding your application||
With predefined reports, you have quick access to metrics that answer key questions about application issues, overall health of the application, and performance.
|Gather analytics and visualizations to see where and how visitors interact with specific pages in your application||
Snapshots and overlays
Visualizations such as heat maps and attention maps can help you see which parts of a page or which elements on a page visitors are focusing on. Such visualizations are an important tool for understanding customer behaviors and identifying page usability issues.
Additionally, you can use snapshots and overlays to generate analytics about the web forms and links on a specific page, to help you determine how effective the links and forms are.