Create goals to measure the success rate of your desired objectives, such as higher click rates on channel or a higher conversion count. 

Prerequisites
Personalization Library version 1.4.2 or later is required for this feature. Currently, the Goals feature is available for Content personalization and A/B tests.

Create a goal

1. Log in to Acoustic Personalization and go to Goals.
2. On the Goal Library page, click Create goal.
3. On the Create goal page, provide a name for the goal. If required, you can also provide a description for the goal.
   • The goal name must be less than 100 characters, and it must be unique within the organization.
4. Select the goal type as Conversion, Engagement, or Value 
   For detailed information about these goal types, see Goals overview

Conversion goal

1. Choose how you want to determine the success of your conversion.
   • Total: Total number of conversions across the sessions in which there was a conversion where the rule was successfully applied. Note that, in this case, the conversion rate could be above 100%.
   • Unique per visitor: Number of unique visitors that were converted in the session where the rule was successfully applied. If the same visitor is converted in multiple sessions when the they see the personalized content (either of the variant or control group), it is still counted as one conversion for that visitor against that variant.
   • Unique per session: Number of unique sessions in which there was a conversion where the rule was successfully applied.
2. Next, choose the visitor actions on the channel that you want to track, and also select whether the count should be increasing or decreasing.
3. Optionally, you can select an attribute to support your goal.
4. Click Save. The new goal is displayed on the Goal Library page.

Engagement (Click) goal 

1. Choose how you want to determine the success of your conversion. The option currently available is Unique per session.
2. Next, select the combination of channel and zone for which you want to measure the visitor engagement (for example, click events). Also choose whether the count needs to be increasing or decreasing.
3. Click Save. The new goal is displayed on the Goal Library page.

Value goal

1. Choose how you want to determine the success of your goal.
   
   
   
   • Total value: The total value for the specific visitor action, for all the visitors across all the sessions where the rule was successfully applied. 
   • Value per unique visitor: Value of the specified visitor action per unique visitor in the session where the rule was successfully applied. If the same visitor appears in multiple sessions when the they see the personalized content (either of the variant or control group), it is still counted as one count for that visitor against that variant.
   • Value per unique session: Value of the specified visitor action per unique session in which the rule was successfully applied.
   • Value per unique event: Value of the specified visitor action per event in which the rule was successfully applied.
2. Next, choose the visitor actions on the channel that you want to track, and also select whether the count should be increasing or decreasing.
3. Next, select the attribute for the visitor action, for which you want to measure the value.
4. Optionally, you can build a condition with a specific value an attribute to support your goal.
5. Click Save. The new goal is displayed on the Goal Library page.

 Update a goal

Besides creating a new goal, you can use the Goals page to make changes to the existing goals. The Actions menu for each goal provides you a variety of actions such as edit, duplicate, delete, refresh or view the details of your goals. 

Edit a goal

If you want to edit a goal that is currently being used in active rules, you have two options:

• You can choose to edit the original goal. In this case, a confirmation message informs that editing the goal will override the previously collected data for this goal, and in case of A/B test, it may cause delays in reaching the statistical significance.
• If you do not want to edit the original goal, you can create a copy of the goal and then edit the copied (duplicate) goal as needed. In this case, the edited goal will be tracked as a new goal after it is published. 

If you want to edit a goal that is not being used in active rules, the performance report for the goal prior to the edit date will be based on the original definition of the goal.

To edit a goal, complete the following steps:

1. Log in to Acoustic Personalization and click Goals.
2. Click the Actions menu for the goal you want to update, and click Edit.
3. You can update the goal details such as the name, description and the goal parameters.
4. When you click Save, a message appears informing that updating the goal may affect the rules it is already associated with. You can either choose to save the edits, or cancel.

Duplicate a goal

You can create a copy of an already existing goal, so as to avoid creating the same goal again from scratch. 
To create a duplicate of a goal, complete the following steps:

1. Log in to Acoustic Personalization and click Goals.
2. Click the Actions menu for the goal you want to update, and click Duplicate.
3. A copy of the goal you had selected appears, with the same goal parameters. By default, the duplicate goal has its name as "Copy of - " the original goal name. If required, you can modify the goal name and other parameters. 

Delete a goal

To delete a goal from the Goal Library, complete the following steps:

1. Log in to Acoustic Personalization and click Goals.
2. Click the Actions menu for the goal you want to update, and click Delete.
3. A warning message appears, with details of the rules currently using the goal. Note that deleting a goal also removes all the reporting information associated with the goal.  You can either choose to delete the goal, or cancel.

If you want to remove a goal from a rule, without deleting it from the Goal Library: Open the relevant rule. Go to Select goals step. Select the goal, and click Unlink from the rule.

Refresh goals

After you have made changes to one or more goals, if you want to see the latest information on the Goals page, perform the following steps:

1. Log in to Acoustic Personalization and click Goals.
2. Click the Actions menu for the goal you want to update, and click Refresh.