Create content personalization rules with a goal to track and measure the effectiveness of your personalization.

Complete the following actions:

1. Log in to Acoustic Personalization.
2. In the menu, go to Acoustic Personalization and click Zones.
3. Select the channel for which you want to create the rule.
4. Click Actions > View details next to the zone for which you want to create a rule.
5. In the Content personalization pane, click New rule.
6. In the Select personalization type pop up, click Rule based personalization, and then click Next.
7. In the Rule name field, enter a unique rule name for the rule.

   Note:  A rule name can only contain alphanumeric characters and it cannot be more than 100 characters. Rule name should not have these characters: ~ ` ! @ # $ % ^ & * ( )+ = < > , . \ / | { } [ ]
   Also, it must be unique across all the channels within the organization. 

8. Select the Rule duration.
9. Do one of the following actions:
   • From the Start list, when you select value, such as “When published” the rule is scheduled to start as soon as you publish the rule.
   • From the Start list, when you select value, such as “Specified date and time”, you can select a start date by specifying the specific date and time in the calendar.
10. Do one of the following actions:
    • From the End list, when you select value, such as “When unpublished” the rule is scheduled to end immediately after you unpublish the rule.
    • Similarly, from the End list, when you select value, such as “Specified date and time”, you can select an end date by specifying the specific date and time in the calendar.
11. Click Next. The Select goals page opens, with Primary goals tab open by default.
12. From the list of goals, click the goal that you want to use as the primary goal for this rule. You can also search for the required goal using the search field.
13. Goal details are displayed. Review the goal parameters. You can also perform the following actions:
    • If required, click Edit to modify the selected goal.
    • You can select one or more secondary goals for the rule, by clicking the + button. For each rule, you can associate one primary goal and up to 9 secondary goals.
    • To create a copy of the selected rule, click Duplicate. You can then modify the goal parameters as needed.
    • If you do not want to use the selected primary or secondary goal, click Unlink from rule.
14. Click Next. Select the content to be shown for personalization. Do one of the following actions:
    • If the content management system registered with Acoustic Personalization is Acoustic Content, complete the following steps: Click Select content. The Acoustic Content Palette pop-up window displays. Browse the content from the Acoustic Content window. Use the Search bar to find the content type (video, image, text, xml) that you are looking for in the palette. The Content location field displays the path of the selected content in Acoustic Content.
    • If the content management system registered with Acoustic Personalization is Acoustic Content, complete the steps if you want to specify HTML blob: Enter the content in the form of HTML blob in Content.
    • If the content management system registered with Acoustic Personalization is Other, complete the following steps: Enter the content in the form of URL or HTML blob in Content. Select either HTML snippet or URL from the Content type field according to the content entered in the Step (a).

    Note: When you select the HTML snippet option, ensure that the content source is provided in the form of a valid HTML tag, such as <img> tag along with the source attribute. When you select the URL option, ensure that the content source is provided in the form of a valid URL.

15. In the Control group field, enter control group percentage.
16. The No limit radio button is selected by default for the field Maximum rule impressions. You can select the other radio button if you want to set a value for Maximum rule impressions. You can then enter the value in the input box.
17. Click Next. 
18. In the Select segment screen, do any one of the following:
    • To select an existing segment, complete the following steps:
      • In the Segment pane, click Select segment.
      • Select segment pop-up is opened which lists all the segments from the Segment library.
      • You can search a segment from the left pane. The selected segment (Inclusion and exclusion conditions) is shown on the right pane.

    Tip: You can create complex segment conditions by using multiple AND or OR operators to form a nested hierarchy.

• To select the segment, click Select. 
• To create a new segment, complete the following steps:
  • Click New segment. In the Create segment screen, provide the required details and click Next. For more information about adding segment conditions, see Create Segments 
  • To save and select the segment, click Save and select.
19. The segment conditions that you selected are displayed in the Segment page.
20. Click Next. Do one of the following actions:
    • To save the rule, click Save. The rule is saved as draft and is available in the Rule editor
    • To publish the rule, click Save and publish. The rule is published and is displayed in the Published rules.

Note
The rule will be published but will not run or be applied until the start date.