To provide your audience with content they are interested in, you need to know their preferences and needs. By analyzing your visitors’ behavior, you can identify groups of customers who share the characteristics: They view the same pages, download the same files, or add the same products to their shopping carts.
Use this knowledge to create Segments – collections of known user profiles acting in a similar way – to make your personalization activities targeted and more effective.
Having a defined segment– for example, female consumers viewing and purchasing high heels worth over $150 a pair – you can apply a common rule to all the visitors included in that segment. For instance, display a hero banner with new high heel arrivals when any person belonging to that segment visits your site.
Once you create a segment, you can use it across all the channels in the organization. You can use your segments to create rules. You can update your existing segments any time you need.
View the segments
The Segments dashboard provides a summary of all the segments that you create for the organization. Use the Segments dashboard to access your content personalization rules, product recommendations strategy, or email recommendations.
To access the Segments dashboard, complete the following steps:
- Log in to Acoustic Cloud.
- Go to Personalization and click Segments.
When you visit the page for the first time, only the All customers segment is available. To create a new segment, click Create.
The dashboard shows all the segments created for all the channels in your organization. To view the segments for a specific channel, from the Channel list, select the channel.
You can also search for a specific segment name by using the Search box. To return to the previous view, click X.
You can specify the number of segments to be displayed per page. By default, 25 segments are displayed on a page, in the descending order of either the created date or modified date.
The dashboard provides following information for each segment.
Field |
Description |
Name |
Name of the segment. Click the segment name to view the segment details. |
Usage |
Number of personalization rules that are currently using this segment. Click this value to know the details of the rules and zones that use this segment. |
Last modified by |
Name of the user that last updated the segment |
Last modified |
Date on which the segment was last updated |
You can view the goals in two ways: Table view and card view.
Table view
This is the default view. You can also select it by clicking . Choose this view if you have a large number of segments and want to quickly navigate across them.
Card view
You can select this view by clicking . Choose this view if you have a limited number of segments and want to see the individual segment information at a glance.
The All customers segment
The All customers segment is the default (system-generated) segment available in Personalization. You can use this segment to show the personalized content to all the visitors of your channel. In addition, you can also use this segment as a "catch-all" segment for the visitors that are not captured by other segments.
For example, consider you have created Segment A with personalized content P1 and Segment B with personalized content P2.Now, if you want to show personalized content P-Generic to the visitors who are not covered in either segment A or segment B, you can use the All customers segment and order it as the last rule for the zone.
Ensure that the rule that uses All customers segment is placed last in the order of priority since it targets all the visitors of the website. If it is placed first, then all the visitors see the personalized content that is specified in this rule and none of the subsequent rules will be evaluated.
To use All customers segment:
- Log in to Acoustic Personalization and go to Personalization > Segments
- In the All customers segment, click Actions > Use this segment.
- Select the channel and the zone, and then click Use this segment.
Next, perform the steps required to create the rule. For more information, see Create a rule