With the SMS channel dashboard, you'll see an aggregated overview of your company's SMS/MMS channel metrics. You can change filter criteria and drill down to details for some visualizations.

Pro-tip: If SMS data is a priority to you, add it to your favorite dashboards by clicking on the heart icon. You will then see it in the Favorites folder.

If you want to learn more about the SMS channel dashboard, take our Acoustic Academy online course. 

View the SMS channel dashboard

To access the SMS channel dashboard, click on the folder icon to expand the navigation and go to Folders > Shared > Insights > Channel performance. Then choose the SMS channel dashboard from the list.

Filters section

Adjust your campaign analysis with the filters section at the top of the dashboard to focus on the most important aspects. Any changes you make will be reflected in the whole dashboard. Depending on what data you want to see, you can change the following:

• Time - you can adjust the dashboard timeframe to display data from the past 7 or 14 days, current month, quarter, or year. 
• SMS code - choose the code from a dropdown list. You can also start typing to populate the list with available codes. 

Note: You can read more about the SMS codes here.

Don't forget to click the Reload button in the right-upper corner to save the changes you’ve made in the filters area.

The icon in the upper right corner lets you hide or show the filters' area.

KPI tiles

Below the filters, you will find the KPI tiles section. Five tiles containing key data:

Total sent

The total number of SMS/MMS messages that were successfully sent by the email service provider or system, regardless of the delivery status.

Total parts

Due to limitations in the number of characters in an SMS message, some can be divided into two or more parts. Parts count refers to the exact number of SMS messages that were sent.

Undelivered

The number of SMS/MMS messages that were not delivered in the period selected in the filter, which means that the outgoing SMS failed and was not sent to the final destination carrier (in case of direct connection) or to the downstream SMS gateway (in case of an indirect connection to the final destination carrier).

Clicks (unique)

The number of individual recipients who have clicked on a link in your SMS message, excluding multiple clicks from the same recipient.

Pro-tip: Read our data dictionary to learn more about the different metrics and datatypes.

Period-over-period calculations

The KPI tiles use period-over-period analysis, allowing users to compare important metrics from various time periods and track changes over time.

• The 'Time' filter allows you to choose the period of comparison. For example, selecting 'Last 7 days' will compare the past 7 days to the 7-day period preceding it.
• The analysis is displayed as an arrow & percent change in the bottom left corner of KPI tiles.
• Arrows' direction reflects the change in number - if the number increases then the arrow points up, if the number decreases then the arrow points down.
  • The arrow's color is based on whether the trend is favorable or unfavorable.
  • Example: if 'Unsubscribes' trends up, the arrow will be red because you want to retain subscribers on your list.
  • If there is no change in the data - there will be no arrow or percentage displayed.

Below the KPI tiles, you'll find your report widgets, that give you a more detailed look into your campaign performance. 

Performance summary

A visual comparison of the number of messages delivered and clicked during the current and previous periods.

• Delivery rate - the number of SMS/MMS messages successfully delivered to the recipient's inbox, without being filtered out or bounced back. This is a key metric for measuring the success of a campaign or delivery system, as it indicates the percentage of messages that successfully reached their intended audience.
• Click rate - a percentage of recipients who clicked on at least one link within an SMS/MMS out of the total number of recipients who received the message.

Top 20 incoming messages

This widget is a dynamic word cloud showcasing the 20 phrases most frequently used by users in response to your SMS/MMS messages.

It provides valuable insights into customer engagement and sentiment. You can leverage this feature to gain a comprehensive understanding of customer preferences, pain points, and communication patterns, as well as identify emerging trends. 

Sent and clicks

This widget provides a valuable overview of your SMS campaign performance, highlighting the sent count and click rate over a selected time period. 

How can you interpret this data?

• If both the sent count and click rate are high, it suggests that your message content resonated well with your audience, prompting a substantial number of recipients to engage with your SMS.
• If the sent count is high and the click rate is low the engagement might need improvement. 
• A low sent count with a high click rate means your message effectively engaged a niche audience, even though the outreach was limited. 
• If both metrics are low, it might indicate that the message or timing needs adjustments. 

Alerts and tile actions

For each KPI tile and report widget, you can set alerts to be notified when a metric reaches a specific value. To set an alert click on the bell icon. Additionally, next to the alerts icon, there is a tile actions icon with different options available, depending on the type of data and your user type.

Both icons are visible when you hover over a specific tile or widget.

Alerts

To schedule an alert, click on the bell icon in the upper right corner of the KPI tile or a widget to see a popup window.

There, you can type in your title for the alert, set conditions, and frequency, and provide the email address to which you want to send it. Don't forget to save the alert! 

When you're done, you can access your alert: edit, duplicate, or delete. Or add a new one, with different conditions.

Tile actions

Additional tile actions are available after clicking on the three dots icon in the upper right corner of the KPI tile or a report widget, to expand the menu.

From here, you can:

• Download data for a specific KPI tile or report widget.
• View the expanded dashboard.
• Clear cache & refresh the page.

When selecting the Download data, a popup will appear with format options as well as some advanced data options.

Be sure to check the advanced data options to adjust your results in terms of visualization, data values, and number of rows to include. Click the Download button to finalize.

Want to know what else can you do with the executive dashboard? Read more about how to View and interact with dashboards.