You will be able to see an aggregated overview of your company's SMS/MMS channel metrics. You can change filter criteria and drill down to details for some visualizations.
To access the SMS channel dashboard, go to Folders > Shared > Insights > Channel performance. Then choose SMS channel dashboard from the list.
Pro-tip: If SMS data is a priority to you, add it to your favorite dashboards by clicking on the heart icon. You will then see it in the Favorites folder.
After clicking on the dashboard thumbnail, you will see this view:
You can add or remove from favorites, depending on your needs. You can add the dashboard to one of your existing boards.
Filters
The funnel icon in the upper right corner lets you hide or show the filters' area.
The message date indicates when the message was sent.
You can change the date range:
You can select a different metric:
Remember to hit the "update" button in the upper right corner to save your choice:
Metrics
Metric name |
Calculation |
Sent |
All SMS messages that were sent |
Clicks (gross) |
Total URL clicks per mobile_number |
Clicks (unique) |
Count of the first click per mobile_number |
Interacted |
All responses received from the SMS recipient |
KPI tiles
Below the filters, you will find the KPI tiles section. Five tiles containing key data:
Below the filters section, you'll see the tiles for four key channel performance data as well as other KPI's:
- Sent and clicks trend
- Top campaigns by click rate
- SMS by day and hour
- SMS sent messages
Actions inside the tiles
You can:
- set alerts (click on the bell icon)
- explore or download data (there is also a clear cache & refresh icon)
Contact level data
You can drill down into more details. Find out more about Contact level data reports.
Comments
0 comments
Please sign in to leave a comment.