Mobile communication channels are invaluable in modern marketing, as they allow for effective engagement with consumers and facilitate the creation of meaningful relationships. Given the current behavior of consumers, it is crucial for businesses to prioritize mobile communication channels to ensure successful marketing.
The Mobile channel dashboard gives you an aggregated overview of your Mobile Push metrics.
View the mobile channel dashboard
To view the email channel dashboard, click on Insights > Channel Performance > Mobile in your left navigation after logging into Campaign.
Additionally, you can access this dashboard from the options menu, located in the upper right corner of the dashboard.
Select the Folder icon and you can find this dashboard under Shared > Insights > Channel Performance > Mobile.
Filters section
- Application name - if you have multiple applications, you can choose to show data for one or a couple of them. By default, the dashboard will display data for all applications.
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Time - You can adjust the dashboard timeframe to display data from the chosen time range. You have a wide selection of presets, as well as the custom date option. Inside the preset tab, you have the last, current, or previous time range, etc. You'll see it by clicking on the "more" dropdown field.
In the custom tab, you can type in the dates by hand or choose a time range using a calendar. -
Message type - you can choose one or more message types from the dropdown list.
- Campaign name - you can search for campaign names by simply typing in the search bar. Suggestions will appear in the dropdown menu as you type. The arrangement of the content is in alphabetical order, starting with numbers, followed by uppercase and lowercase letters.
- Mailing ID - you can choose an ID from the dropdown or search for it by typing in the search bar.
KPI tiles
- Sends
- The total number of push messages that were successfully sent by the service provider or system. This includes all messages that were successfully delivered, as well as any that were dropped or failed.
- Actions & Action rate
- The number of interactions that the user took upon viewing a mobile notification. This may be dialing a number, opening an app, clicking on a URL, opening an inbox, or reading a message. The action rate, which is a percentage of actions out of all messages sent, is featured at the bottom of the KPI tile.
- Sessions
- The number of user's interactions with the application.
- Installs & uninstalls
- The total number of new instances where a user successfully downloaded and installed your mobile application on their device. Uninstalls, which is the total number of times a user uninstalled your mobile application on their device, is featured at the bottom of the KPI tile. Message type, campaign name, and mailing ID filters do not affect this data.
- Undeliverable & undeliverable rate
- The number of undeliverable sends in a marketing campaign, including both dropped and failed sends. The percentage of undeliverable messages in a marketing campaign is featured at the bottom of the KPI tile.
- Failed & failed rate
- The number of failed sends in a marketing campaign due to issues on the sender’s side, such as network or system errors. The percentage of failed sends in a marketing campaign out of all sends is featured at the bottom of the KPI tile.
Pro-tip: Read our data dictionary to learn more about the different metrics and datatypes.
Application activity
- Push disabled - the total number of contacts who have disabled mobile push notifications.
- Push enabled - the total number of contacts who have enabled mobile push notifications.
- Installs - the total number of installs of your app.
- Uninstalls - the total number of uninstalls of your app. The uninstall number is based on reports sent to Acoustic Campaign from the mobile device's operating system. These reports might not come in real-time.
Application activity trend
With this widget you can track key metrics over a specified time range, broken down by selected time frames. This data is being presented in correlation to the total number of push notifications that were sent. By visualizing these trends, you can gain valuable insights into user engagement and retention patterns, helping you make informed decisions to optimize your mobile application's performance and user experience.
Actions
The number of unique actions taken by users.
While analyzing this widget's data, understanding the difference between different types of messages is crucial.
- Simple
- A simple message sends a push notification displayed on a device even if your app is not open at the time. You can attach inbox notifications to the simple push by selecting the Open inbox action. The relational table personalization placeholder is not supported in inbox fields. Child relational table personalization is not supported. Messages with multiple actions may not be delivered to devices with iOS 10 or iOS 11.
- Inbox Only
- An inbox-only message creates a message that is pulled into the app the next time the recipient accesses the app. The relational table personalization placeholder is not supported in inbox-only messages.
- InApp
- An InApp message pushes a message to the app. When the associated event occurs in the app, the message is displayed to the recipient. Work with your app developer to make sure that the event you specify for the message is an event the app is checking for you. In-app messages are not supported in iOS 10 or iOS 11.
- Data
- A data message pushes data to the app. The app uses the data according to how the app developer has coded the app. For example, you can use a data message to send a change in loyalty status to a customer's instance of the app. Data-only messages are not supported in iOS 10 or iOS 11.
Action trend
The total of unique actions all users take over a specified time range.
- Application opens
- Inbox opens
- Phone number clicks
- URL clicks
List of mobile messages sent
A comprehensive list of all the mobile campaigns you have sent. It provides a summary of metrics for each push message, allowing you to easily track their performance.
Note: If you want to see how your campaigns are performing in a specific category, use the sorting tool to identify the best and worst-performing messages.
Alerts and tile actions
For each KPI tile and report widget, you can set alerts to be notified when a metric reaches a specific value. To set an alert click on the bell icon. Additionally, next to the alerts icon, there is a tile actions icon with different options available, depending on the type of data and your user type.
Both icons are visible when you hover over a specific tile or widget.
Alerts
To schedule an alert, click on the bell icon in the upper right corner of the KPI tile or a widget to see a popup window.
There, you can type in your title for the alert, set conditions, and frequency, and provide the email address to which you want to send it. Don't forget to save the alert!
When you're done, you can access your alert: edit, duplicate, or delete. Or add a new one, with different conditions.
Tile actions
Additional tile actions are available after clicking on the three dots icon in the upper right corner of the KPI tile or a report widget, to expand the menu.
From here, you can:
- Download data for a specific KPI tile or report widget.
- View the expanded dashboard.
- Clear cache & refresh the page.
When selecting the Download data, a popup will appear with format options as well as some advanced data options.
Be sure to check the advanced data options to adjust your results in terms of visualization, data values, and number of rows to include. Click the Download button to finalize.
Want to know what else can you do with the executive dashboard? Read more about how to View and interact with dashboards.