August 2024

Blank templates

Easily create and customize your dashboards with our new blank template feature. Start from scratch and design a dashboard that perfectly fits your needs without any predefined structure. Whether building something simple or complex, the blank template provides you with the ultimate flexibility. Learn more about how to use blank templates here.

Improved Message Source filter

We've enhanced the Message Source filter to now include Automated Message Group (AMG) messages for custom reporting. Additionally, we've resolved an issue where some AMG messages displayed the campaign as "Null." These messages will now correctly show the associated campaign name, ensuring more accurate and reliable reporting.

A new metric: Email non-open unique rate

To help you gain better insights, we’ve introduced a new metric that shows the percentage of your emails that the recipient has not opened. With the recent launch of Apple’s Mail Privacy Protection (MPP) feature leading to inflated open rates, this new metric provides a more accurate view of your email engagement.

May 2024

New journey functionality

A new voting step in journeys is now available. The vote step allows you to track your contact’s responses within a poll, in your journey.

Journeys are on the move

The location of journeys has moved. It’s now located in the Automation navigation of Campaign.

February 2024

Our latest update brings two game-changing components to Insights. Now, you can customize your dashboards like never before. By duplicating existing dashboards, and editing individual KPI tiles and widgets you can fit them to your specific needs. You can also save customized dashboards to your private folder or share them with your team.

Additionally, you can apply advanced filters to tailor your data, make it more meaningful, and save it for future use. This feature allows you to create dashboards that suit your unique requirements and make data visualization a breeze.

December 2023

Additions to Insights: tag filter, email heatmap, and more metrics for the List of emails report widget

The updates in this release affect the Email channel dashboard. Using the tag filter, you can display reports for campaigns and programs consisting of one or more tags, making your analysis even more precise. Additionally, you can drill down to an email heatmap right from the Email channel dashboard. This will provide valuable insights into which parts of your campaign the recipients engaged with the most. The Top 10 domains and Top 10 Mailings will now show unique counts instead of click-through-rate. Finally, the List of emails report widget gained new metrics: clicked (gross and unique), click rate (unique), and abuse complaints count and rate. The first 4 columns are frozen for easy scrolling.

October 2023

Introducing AI-generated content within email composer!

Use AI to generate suggestions like you’ve never seen before with context, best practices, and sentiment built right into the prompt. Acoustic does all the hard work for you including understanding the context of what you are generating and even adding best practices for that specific item. All you need to do is describe what you would like to include in the generated message. Anytime you see the magic wand icon, you can generate AI suggestions. Add your marketing or creative brief to the text box and select a sentiment from a range of tones. We generate three suggestions across subject lines, preheaders, body content, headlines, and call-to-action buttons! Include elements such as the promotion name, target group, product names, character limits, and other applicable elements you want to emphasize. Add the main purpose of the body section or email as a whole. What would you like to communicate to your customer? We’ll then use our robust AI capabilities to generate suggestions based on your input, the context, and the sentiment or tone. Choose the suggestion you like the most, and add it into that area of the email.

If you’d like to take advantage of AI-generated content, contact your customer success manager for more details!

September 2023

New analytics capabilities

With this release, we are providing a single source of data with our new analytics capability, Insights, which is now available to Acoustic Campaign and Connect customers. Our new analytics gives users a modern UX, faster insights, and richer data visualization through our channel dashboard and reports across email, SMS/MMS, and WhatsApp. Our partnership with Snowflake allows for faster and more confident access and management of marketing data. Insights includes bot detection and filtration to ensure accurate data for informed decisions and optimized services.

For a comprehensive understanding of Insights, click here.

New login page

Look for our new login page redesigned with our new branding. It includes links to Acoustic resources.

August 2023

Additions to the composer HTML editor: dynamic content, real-time content, external content

Dynamic content, real-time content, and external content are advanced tools for email customization and personalization, now available in the message composer HTML editor.

Dynamic content displays assigned images based on customizable rule sets, which allows you to optimize the email content for different audiences. For details, go to Add and edit dynamic content in composer.

Real-time content displays images from an assigned provider, offering an easy way to change the visual in a specific message even after it is sent. Unlike dynamic content, real-time content doesn't require rulesets or multiple versions - just one piece of content per area at a time. Learn more about using real-time content in the HTML editor.

When you are ready to send an email, an external content area retrieves the HTML or text from an external URL source. It inserts the content into the email, converts links to be tracked, and sends the email to the appropriate contacts. The content is changed on your server or uploaded to the SFTP directory, and no change to organization settings is required. For more details, see Add external content in the HTML editor.

May 2023

New User management

In the past, when you wanted to add users to Acoustic Campaign, you had to create an Acoustic ID in My Acoustic, then create a Campaign user ID, and then connect them. Now you add, edit, and remove users in one place, which makes the whole process simpler and faster.

Read more here.

March 2023

New SMS double opt-in campaign

SMS customers have a new SMS double opt-in campaign. The double opt-in process is a way of confirming that your contacts want to join a text messaging campaign. You require each contact to reply with a certain keyword to your message to confirm that they want to receive your messages. Alternatively, a double opt-out to remove contacts from campaigns.

February 2023

Now send with WhatsApp

WhatsApp messaging opens a whole new communication channel to help you arrange more comprehensive brand communications and reach potential new audiences. Learn more about creating WhatsApp messages through our composer and sending WhatsApp messages via a campaign.

New features in the forms composer

Give your customers a more convenient opt-in experience with these new form blocks:

• SMS – this block was created to help customers sign up for SMS campaigns without a hassle.
• Subscription group – this block enables the user to select a number of subscriptions from a selection you offer, all in a single list view with checkboxes for each subscription.

October 2022

New SMS composer launch

SMS customers have a new, in-depth, modern way to build SMS messages. You can preview messages on iOS and Android devices, such as phones and watches, and send a test before sending or activating your message. Access the new composer on the main navigation in SMS messages. For US and Canadian customers, we now have MMS capabilities. You can enrich your SMS campaigns with images, video, or audio content by attaching a file when you create your message.

August 2022

Data-driven content for email is here

Level up your emails with relational table personalization. Now, available in our drag-and-drop composer, send hyper-personalized emails with no-code ease. Gather data, content, and images, and start pulling it all together in composer with relational table personalize. For example, send a cart abandonment email letting your customers know what they are leaving in their cart, or send hyper-personalized newsletters targeted to individuals. For more information, see Relational table personalization.

Flutter mobile SDK 3.8.5

We are introducing Flutter SDK version 3.8.5. You can now develop your mobile app on the Flutter platform and have the same capabilities as a native app. Our Flutter SDK provides mobile app message handling and display, inbox, and in-app message support. For more information, see the Flutter SDK release notes.

July 2022

Forms composer

Enjoy a completely redesigned and refreshed forms composer. The new interface was developed with marketers in mind, enabling them to create and publish forms with no coding skills required or dependency on data teams. Build web forms in minutes with our intuitive drag-and-drop editor, maintaining your brand visual guidelines thanks to multiple customization tools. With easy-to-use content blocks, your form will look more appealing and engaging without sacrificing a second for custom coding. All you need to know about the new forms composer is available in the Forms section of our help center.

The forms created before the new composer release will remain available and you will have access to both interfaces.

May 2022

Send certified push notifications

Campaign mobile provides the Certify Send feature as an enhanced channel to help increase the deliverability of push notifications. It requires Campaign mobile SDK versions 3.8.2 and above. The Certify Send feature is currently in beta; contact your customer success focal for more information. For more information, see Send certified push notifications.

April 2022

Insert images from a URL

The drag-and-drop composer for email now includes the option to insert an image from a URL. This means you can include images in your email message that are not in the content library. Images from a URL can used anywhere an image is used, including in background images.

Additional dynamic content rules for composer

Dynamic content for composer now includes relational table support. Now, you can build dynamic rule sets based on relational table information you have about your customers, like purchase history or shopping cart activity.

Also, CRM opportunity stages are now supported in dynamic content rules.

March 2022

Daylight saving time is coming!

This is a reminder that daylight saving time begins on March 13, 2022, at 2 AM. The beginning of daylight saving time may affect some Campaign customers who:

• Use the classic query structure for relational tables: Compare the query and classic query builders
• Use date comparison criteria in classic queries: Timestamp fields and comparisons in classic queries
• Schedule emails between 11 pm and 1 am GMT-4, where the date comparison could be affected or change at midnight.

Our original relational table classic query structure does not honor daylight saving time changes and cannot be modified to do so. But don't worry! Our new child relational table query feature can be used instead. Contact our support team to get it enabled for your organization. If our new child relational table query feature is not enabled for your organization, be aware that the following may cause "No rows found" errors for recipients.

• emails with relational table classic query markups
• using date comparison criteria, i.e. "TODAY"
• scheduled to send between 11 PM March 12 - 1 AM March 13

This is because the date calculation, when using "TODAY" in the queries, could cross over to the next day after midnight during the scheduled send time.

The 2-hour time period of 11 pm to 1 am is to accommodate high-volume recipients targeted, in the millions, where the queries involved may take up to 2 hours to calculate and send the mailings.

Using a high volume of data for the RT DLL feature would be affected as well because it increases the time to complete the query calculation.

Instructions are available on customizing the markup for "No Rows Found" at Relational table data and emails

The following suggestions can help alleviate any headaches when sending\scheduling your emails during this time:

• Request the child relational table feature and relational table new query structure be enabled for your Campaign organization.
• The new query structure is a sub-feature for child relational tables and is not affected by daylight-saving time changes. See Child relational tables for more details.
• Schedule, and allow time for sending, date criteria-dependent emails before 11 pm or after 1 am GMT-4.
• If the period acknowledged is when you choose to schedule and send emails, regardless of the suggestions given, keep this practice in place until the end of daylight saving time in the fall of 2022.

Time to Live (TTL) feature for SMS messages

Campaign SMS introduces the TTL feature to limit the lifespan of the messages sent. You can now use the new API parameter to set a time limit in minutes for the messages. If the message has not been sent after the time limit expires, it will be discarded. For more information, see SMS external consent REST API and Transactional SMS REST API.

February 2022

Push deliverability report for dropped and failed notifications

The push deliverability reporting feature now provides metrics for dropped and failed push notifications. You can also view the reasons why the push messages dropped or failed. New Universal Behavior events for the push dropped and push failed notifications are generated, and you can tie the corresponding mobile report for these events with PI and Exchange. For more information, see Push deliverability reporting for marketers.

Additional dynamic content rules for composer

Dynamic content for composer now includes an update to create dynamic rules using profile data fields and contact lists in rule sets. For example, you can build dynamic rule sets based on field-level information you know about your customers, like where they live. You can build dynamic rule sets on contact lists if you want to send dynamic content based on something static, like event attendance.

Another enhancement to the new rule builder is around selection and multi-selection fields. You will see a drop-down of all available values, making it even easier to build hyper-personalized content!

Look for more dynamic content updates in the coming weeks.

Relevance score for iOS 15 notifications

iOS 15 has introduced Relevance score to determine how messages are displayed in the Notification summary. Acoustic Campaign now supports the iOS 15 relevance score feature. You can now set a relevance score to prioritize the sorting order of the notifications from your app. For more information, see Create and send a mobile message.

Interruption levels for iOS 15 notifications

iOS 15 has introduced new interruption levels passive and time-sensitive in addition to the active and critical levels. Acoustic Campaign now supports these iOS 15 interruption levels. You can set the interruption level based on the message's priority and the desired deliverability timing. For more information, see Create and send a mobile message.

January 2022

Mobile reporting for InApp messages

Mobile reporting metrics for InApp messages are now available. You can view data for the number of InApp messages sent, message opens, and URL clicks in an InApp message.

The mobile reports page now includes a filter to view data for specific mailing Ids. You can filter data to a campaign and/or a mailing Id. For more information, see Mobile reports.

Integrations

Salesforce Package API - Our developers have released a package compatible with the following:
API Versions 7.0 through 20.0 Retirement
API Versions 21.0 through 30.0 Retirement

Our "Apex Classes" and "Visualforce Pages" in version 2.1 uses Salesforce API versions 52 and greater. Review our Install Salesforce CRMi article for more details.

Dynamic content for composer

We’re excited to release dynamic content for composer for email. Dynamic content takes personalizing your emails to the next level. You can use it to create emails that are targeted to each customer by creating an area in your email that displays content based on query membership or behaviors. For example, you can build a query based on information you know about your customers. Look for more dynamic content updates in the coming weeks.