A quick summary of new features and enhancements introduced in Acoustic Personalization!
Personalization Library version 2.0.0 released
The latest update (version 2.0.0) of Personalization Library delivers a bunch of new features and enhancements to the existing features, including support for new content types, support for caching, a more streamlined approach for zone configuration, and new developer tools.
New algorithm added to Product Recommendations
As a marketer, you can now choose Abandon to Buy algorithm for recommending products that were purchased instead of the product that the user originally selected and later abandoned.
View status of Personalization implementation at a glance
Use the Implementation Status page for a summary overview of various components in your Personalization setup with their current status, and take quick remedial action if a component is not configured correctly.
Support for Value goals
Create a Value goal to measure the impact of personalization on you channel in quantifiable terms, by tracking the values of key event attributes.
Re-instated product catalog update as JSON
In addition to using CSV file, you now have the option to create and update your product catalog using JSON data.
Personalization Developer Center
For developer-specific tasks (such as Personalization Library installation, zone configuration, Acoustic Exchange configuration) as well as technical reference and code examples, see our Developer Center.
Update to Personalization Library
Version 1.5.0 of Acoustic Personalization Library enables installation from Acoustic Artifactory and provides updates to configuring Product Recommendation on SPA and MPA
Use goals for content personalization
Use goals in content personalization rules to track and measure the effectiveness of your personalization.
Updates to Goals feature
Internal feature updates and defect fixes to enhance the Goals feature.
- Personalization Library version 1.4.2 or higher is required for this feature.
Support for Manual Traffic Allocation in A/B Testing
Determine how you want the traffic to be distributed between the different variants in your A/B test.
Support for shared audiences
Use shared audiences in Acoustic Personalization for targeting visitors for personalization by creating the segments based on audiences shared by Acoustic Campaign.
NOTE: This feature is only available to the customers enrolled for Campaign Audience Membership. Interested in joining? Fill out this quick survey.
Support for Preview feature
Preview how the personalization will appear on your channel before or after publishing the rule.
Support for setting a log level in Personalization Library
You can set a log level to view detailed information about how personalization is generated.
Support for catalog selection in product recommendations
Upload product catalog for the organization.
Provision to select the relevant product catalog when you create product recommendation strategy.
Support for searching a zone
You can now search for a zone name on the Zones dashboard.
Pre-filter zones on Zones dashboard
Zones are filtered by the visitor's last selected channel within the same browser session.
Support for Filter in Product Recommendations
You can filter products to include the items of specific attribute of the target product. For example: Filter products by category or brand.
Notifications in A/B test
Notifications are displayed when your A/B test is published and its duration is complete.
Updates to Personalization Library
Online Engine (OLE) is now Personalization Library, with improved performance and flexibility to choose the version of the library you wish to use.
Support for Digital Data Exchange
Use Digital Data Exchange (DDX) with Acoustic Personalization to configure and track the page tags on your channel.
Support for Digital Analytics
Use Digital Analytics as a tagging and analytics library for your channel.
Schedule your A/B tests
You can now set up your A/B tests in advance and schedule them to run on specific date.
PDF export support in A/B test
Export the performance data for your A/B test and save it as PDF file for future reference.
Contextual attribute for geolocation
Use the simpler Contextual-Location attribute, instead of having to select multiple parameters, for geolocation.
Manage the upper limit for personalization
Specify the maximum number of times a personalization can be applied, using the Maximum rule impressions parameter.
Dashboard for latest status of product recommendations
View the latest status of product recommendation algorithms and product catalog upload, at a glance.
Changes to user interface navigation and field labels
Support for Product Recommendations
Maximize the visitor engagement by generating relevant product recommendations based on the visitor behavior on the channel.
Support for A/B test
Create and run A/B tests to evaluate the effectiveness of personalized content on your channel, using click rate as the metric.
Use "Most recent" activity for personalization
Capture the most recent activity of the visitor on the channel to display relevant, personalized content.
Support for scheduling a rule at specific time
You can schedule a rule to run on a specific date and time.
Support for editing or deleting your content management system
You can update or delete the content management system that is not in use in any of the channels.
Support for archiving the rules
Archive the business rules that are not required currently but could be of use in the future.
Search feature for segments
Use the segment name to search for the segments that you created.
Create targeted personalization using geolocation of the visitors
Use the geographical location (latitude/longitude) of the visitors to your channel to create personalizations.
"All customers" segment
Use a 'global' segment to show personalized content to all the visitors to your channel.
Delete draft rules
Delete draft rules that are no longer needed for personalization.
Features available in General Availability release (March 2019)
Channel registration made easier
Use a streamlined process to set up your channel for real-time personalization.
Support for Acoustic Content
Use Acoustic Content as the content management system to pull the content you want to use for personalization.
Not using Acoustic Content? Acoustic Personalization now allows you to pull in content from any publicly-hosted URL or an HTML snippet.
Integration with Acoustic Exchange
Use Acoustic Exchange for sharing customer interactions and user behavior for personalization.
Support for a wide variety of applications
Support for multiple tagging and analytics libraries
Use Acoustic Personalization with either Adobe Analytics or Google Analytics.
Support for Google Tag Manager (GTM)
Use Google Tag Manager (GTM) to instrument the Google Analytics, Acoustic Exchange Capture, and Acoustic Personalization tags into your multi-page application (MPA).
Create and use segments to group the target audience according to visitor's behavior on the channel and the contextual data.
Build rules quickly and effortlessly
Use the intuitive Rule Builder to quickly create complex rules for personalization. Now you can also schedule a rule to run on a future date!
Create targeted personalization
Use a wide range of contextual and behavioral attributes to create personalizations targeted at specific user segments.
Use Control groups
Specify a percentage of channel visitors who will always see the default content as against personalized content; and use these 'control groups' to benchmark the effectiveness of personalization on the channel.
View personalization details at a glance
Use Zones for a summary view of all your registered zones, with information such as the number of times the personalization has been applied on the zone, total number of rules applied for each zone, number of active rules, and more.
Track the performance of your personalization strategy
Use the click rate metric to objectively measure the impact of personalization on your channel.