CRM integrations seamlessly integrate point-and-click tools that synchronize CRM data and email marketing activity to improve the relevance of marketing programs that provides CRM users a clear view into marketing activity.
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Microsoft Dynamics CRM
Acoustic Campaign for Microsoft Dynamics CRM brings together two market-leading solutions and provides marketers that are seamlessly integrated, point and click tools that synchronize CRM data and email marketing activity. The integration increases the relevance of marketing programs, provides Microsoft Dynamics CRM users with visibility into marketing activities to inform sales strategy, and empowers users to deliver more effective marketing communication options.
Salesforce CRMi
Acoustic Campaign for Salesforce provides marketers that are seamlessly integrated, point and click tools that synchronize CRM data and email marketing activities. The integration improves the relevancy of marketing programs and provides Salesforce users a clear view of marketing activity. No longer do marketing and sales must work with siloed databases - the Acoustic CRMi (previously Silverpop) for Salesforce integration syncs data so that both departments are working with the updated information.
SugarCRM
SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible, and affordable CRM solution in the market. Acoustic Campaign and Sugar provides a consistent customer experience in spanning marketing and sales and service, across digital and human touch points.
Scope of our CRM Integrations
CRM Integration Feature (Updated Sep 2018) | Salesforce | SugarCRM | Dynamics CRM (Microsoft) |
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Bi-directionally sync leads and contacts. |
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Sync-related account information from CRM to Acoustic Campaign. |
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Sync non-recognized CRM Objects to Acoustic Campaign Relational Tables |
Not supported. Explore with Services on feasible options or third-party tools for this functionality. |
Not supported. Explore with Services on feasible options or third-party tools for this functionality. |
Not supported. Explore with Services on feasible options or third-party tools for this functionality. |
Sync qualified leads from an Acoustic Campaign Scoring Model to CRM |
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Send lead alerts from Acoustic Campaign to CRM per Scoring Model and other behaviors. |
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Sync qualified leads from an Acoustic Campaign program to CRM. |
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Add a contact from an Acoustic Campaign program to a CRM Campaign. |
Not supported |
Not supported |
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View real-time Acoustic Campaign Marketing Scores and Behaviors in CRM |
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Add a contact to an Acoustic Campaign program from CRM |
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Send Acoustic Campaign email to a CRM Contact/Lead from CRM. |
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Send an Acoustic Campaign email to a saved CRM Campaign from CRM. |
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Send an Acoustic Campaign email to multiple CRM contacts/leads from CRM. |
Not supported |
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Sync Acoustic Campaign Aggregate Email Metrics to CRM |
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Sync Acoustic Campaign Detailed Email History to CRM |
Not supported |
Not supported |
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Create a CRM Campaign from an Acoustic Campaign email Sent. |
Not supported |
Not supported |
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Create an Acoustic Campaign contact list from a CRM campaign. |
Not supported |
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View CRM Acoustic Campaign email templates organized in subfolders. |
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Maintain your own field mappings and integration settings. |
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Send an Acoustic Campaign email from a workflow. |
Not supported |
Not supported |
Integrate Salesforce CRM with Acoustic Campaign
CRM is primarily a relational-data infrastructure that consolidates customer-based information with sales-oriented workflow management that enables companies to manage, analyze, and use their customer relationships. Acoustic Campaign for Salesforce provides marketers seamlessly integrated, point-and-click tools that synchronize Customer Relationship Management (CRM) data and email marketing activity. The integration results in improved relevance of marketing messages and a clear view into marketing activity for Salesforce users. The integration enables you to sync up to 400 Salesforce fields at no additional charge and Use an intuitive point-and-click mapping tool to manage all aspects of the synchronization.
With Acoustic Campaign for Salesforce you can:
- Synchronize real-time syncing of data between the two platforms by providing visibility into all customer actions and marketing activity.
- Manage the flow of information between the two platforms with field-level bidirectional syncing through a visual mapping tool.
- Provide your sales team real-time insight into what actions your leads and contacts are taking across your website, email activity, downloads, form submissions, or any other meaningful behaviors.
- Enable your sales representative and support personnel the ability to communicate directly with your customers and prospects by sending approved emails or by adding them to a nurture series directly from within the Salesforce interface.
- Alert assigned sales representatives when a lead or contact takes a meaningful action - by email or through the creation of a task of chatter post.
- Score on behavioral or demographic criteria and use as a trigger to assign to sales and ensure that they get only the most qualified and active leads.
- Build customized reports that combine marketing activities with Salesforce performance to determine the activities that are having the highest impact.
- If you are an existing Acoustic Campaign customer and would like to add Acoustic Campaign for Salesforce to your account, contact your relationship manager.